What are the responsibilities and job description for the Sr. Manager, Growth Marketing position at Hanley Wood Media Inc?
Sr. Manager, Growth Marketing
Remote | Full Time
Zonda is redefining the future of housing. We are perfectly placed in the heart of the fast-growing real estate industry. We are making big bets on the future of real-estate, trailblazing a 2030 vision for the industry. Here at Zonda, you’ll be able to use your passion and curiosity to drive the next generation of real estate analysts, advisors, and technologists.
Zonda is seeking a motivated marketer to serve as Sr. Manager, Growth Marketing, a high-impact role for our B2B products. You’ll be responsible for designing and executing multi-channel campaigns, and ensuring alignment between marketing programs and sales goals. The ideal candidate is equal parts creative strategist and data-driven operator, with a proven track record of driving growth for leads in the homebuilding or real estate industry.
What You’ll Do
- Marketing campaign strategy and execution: Develop and manage B2B marketing campaigns across paid media, social media, email, webinars, SEO/SEM, content marketing, and ABM to drive high-quality B2B leads.
- Optimization and performance: Continuously A/B test and refine marketing campaigns, landing pages, and messaging to improve KPIs.
- Product messaging and content: Craft compelling positioning, marketing copy, and assets, in collaboration with integrated marketing, product, and sales that resonate with target audiences.
- Analytics and reporting: Track marketing performance metrics and pipeline contribution; track data into insights and recommendations.
- Budget and vendor management: Oversee budgets, agencies, and vendor partners to ensure efficiency and strong outcomes.
Who You Are
- 5-8 years of experience in B2B marketing, ideally in homebuilding or real estate.
- Expertise in Salesforce Marketing Cloud or similar CRM platforms.
- Proven project management skills, with the ability to run campaigns from concept through execution.
- Strong analytical skills and fluency in analytics tools, such as GA4; hands-on experience turning insights into action.
- Familiarity with graphic design tools like Canva is a plus.
- Polished with excellent communication skills and presentation skills.
- Problem-solver and results-driven, always taking the initiative to find solutions.
- Detail-oriented and organized, able to set priorities while managing multiple projects in a fast-paced environment.
- Possess a positive attitude, eager to collaborate with internal stakeholders.
Why People Love Working Here
- We offer meaningful work and opportunities for career growth
- Competitive Salary
- Comprehensive benefit package (Medical, Dental, Vision)
- 100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage
- 401k with company match
- Paid vacation and general holidays
- Employee Assistance Program (EAP)
- Paid Volunteer Day
- Live Meditation Sessions
- Employee Recognition Platform
- Virtual Wellness Program
- 100% Hybrid – and always will be!
- Visionary Leadership Team
Inclusion & Equal Opportunity Employment
Zonda (formerly Hanley Wood | Meyers Research) is proud to be an Equal Opportunity Employer committed to diversity, inclusion & belonging. Here at Zonda, we are interested in every qualified candidate who is eligible to work in the United States or Canada.
Salary : $140,000 - $170,000