What are the responsibilities and job description for the Growth Marketing Manager position at HandShake OS?
Company Description 1031X is a specialized Qualified Intermediary focused on serving long-term real estate investors who expect rigor, speed, and precision in their tax-deferred exchanges. Since 1994, the company has facilitated over $8 billion in exchanges for serious investors, family offices, post-exit entrepreneurs, and portfolio builders. Every exchange is handled by seasoned experts—including attorneys, brokers, CES® professionals—supported by purpose-built technology and a corporate promise of exceptional execution and 5-star service. The team includes real estate brokers, licensed attorneys, former financial advisers, and investment analysts, all committed to protecting and growing client investments. 1031X offers a culture built around accountability, clarity, and high-performance service for strategic real estate investors.
Role Description The Growth Marketing Manager is a full-time remote role responsible for driving measurable growth across digital and offline channels. This role develops, executes, and optimizes growth campaigns to attract qualified real estate investors, improve funnel performance, and increase client engagement. Day-to-day tasks include building and iterating acquisition and retention strategies, managing multi-channel campaigns, and monitoring key performance metrics to guide decision-making. The Growth Marketing Manager collaborates closely with sales, product, and leadership to align growth initiatives with business objectives, refine messaging, and improve the investor journey. This role also tests new channels and tactics, manages marketing projects from concept to launch, and maintains a data-informed approach to experimentation and optimization.
Qualifications
- Demonstrated expertise in growth-focused disciplines, including Growth Marketing and Marketing Automation.
- Strong analytical capabilities with hands-on experience in Marketing Analytics and Web Analytics to interpret data and optimize performance.
- Proven Project Management skills to plan, execute, and track multi-channel campaigns and cross-functional initiatives.
- Experience with demand generation, digital channels (e.g., paid search, paid social, email), and funnel optimization for B2B or investment-focused audiences.
- Ability to develop hypotheses, run A/B tests, and use data to inform strategy and continuous improvement.
- Clear, concise communication skills and the ability to collaborate effectively with remote, cross-functional teams.
- Familiarity with real estate, financial services, or investment products is strongly preferred.
- Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.