What are the responsibilities and job description for the Marketer position at Hands of an Angel Homecare LLC?
Home Care Marketer – Job Description Position Overview
The Home Care Marketer is responsible for driving growth by building relationships with referral sources, increasing brand visibility, and educating the community about the agency’s services. This role blends outreach, strategic marketing, and compassionate communication to ensure seniors and families understand the value of home care services that support independence, dignity, and quality of life.
Key Responsibilities
- Community Outreach — Build and maintain relationships with hospitals, rehab centers, senior living communities, physicians, and social workers.
- Referral Development — Generate new referral partnerships through consistent visits, presentations, and follow‑ups.
- Brand Promotion — Represent the agency at community events, health fairs, senior expos, and networking groups.
- Digital Marketing — Manage social media, website updates, online reviews, and digital campaigns to increase visibility.
- Content Creation — Develop brochures, flyers, newsletters, and educational materials that highlight services and values.
- Client Engagement — Support intake team by ensuring families understand services, pricing, and care options.
- Market Analysis — Track trends, competitor activity, and community needs to guide marketing strategy.
- Reporting — Maintain logs of outreach activities, leads, conversions, and ROI.
Qualifications
- Experience in home care, healthcare marketing, senior services, or related fields
- Strong communication and relationship‑building skills
- Knowledge of local healthcare networks and senior resources
- Ability to work independently and meet outreach goals
- Professional, compassionate demeanor aligned with the agency’s mission
- Valid driver’s license and reliable transportation
Core Competencies
- Compassionate Communication
- Strategic Thinking
- Networking Expertise
- Brand Storytelling
- Community Relationship Building
Why This Role Matters
A home care marketer is often the first connection families have with your agency. Their work ensures seniors receive compassionate support, maintain dignity, and continue living independently — perfectly aligned with your Hands of an Angel brand identity.
If interested in this position, you can email us your resume at Contact@handsofanangelhomecare.com
Benefits:
- Flexible schedule
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
Salary : $48,947 - $90,104