What are the responsibilities and job description for the Principal, Marketing and Communications Director position at Hanbury?
The Principal, Marketing and Communications Director is responsible for overseeing the strategic vision and high-level priorities for Hanbury’s brand presence, market positioning, and internal and external communications. This senior leader connects business development, marketing, and communications in alignment with the firm’s business goals, sector priorities, client needs, and long-term growth vision.
The ideal candidate plays a pivotal role in identifying market opportunities and providing strategic insight and direction to the communications and marketing teams, ensuring their work is guided by firmwide priorities and market trends. Working closely with firm leadership, this position amplifies the firm’s influence among clients, partners, and the broader industry.
Location: Baltimore, MD; Raleigh, NC; Norfolk, VA; Richmond, VA
Job Responsibilities:
Strategic Leadership
- Develop and implement a cohesive, overarching marketing and communications strategy that aligns with Hanbury’s business objectives, growth priorities, and market positioning.
- Partner with firm leadership to translate strategic goals into clear priorities for the marketing and communications teams.
- Use data-driven insights, market trends, and audience intelligence to inform high-level decisions and identify new opportunities for visibility and engagement.
- Mentor and empower the firm’s Marketing and Communications teams to achieve strategic objectives.
- Champion Hanbury’s brand, ensuring its core values and identity are consistently expressed across all touchpoints.
- Ensure all external-facing materials and messaging reinforce a unified and compelling brand narrative.
- Shape key messaging priorities to elevate the firm’s reputation in target markets.
- Guide the strategic approach to positioning firm leaders as trusted experts, providing direction on visibility opportunities and messaging priorities.
Business Development Support
- Collaborate with Market Leaders and the Strategic Alliances team to develop persuasive and strategically aligned proposals and pursuit materials.
- Provide strategic oversight of the proposal process to ensure alignment with firm priorities and brand standards.
- Guide marketing staff in developing materials that effectively communicate Hanbury’s differentiators and value proposition.
Industry and Partner Engagement
- Lead the firm’s participation in key industry organizations, events, and partnerships to build influence and expand networks.
- Cultivate relationships with media, influencers, and partners to strengthen Hanbury’s presence and authority in the industry.
Internal Communications and Knowledge Management
- Ensure firmwide awareness and understanding of marketing and communications initiatives to foster internal alignment and pride in Hanbury’s brand.
- Oversee the development of accessible systems and tools that support staff with high-quality marketing content, visual assets, and branded materials.