Area Director of Sales - Hampton, Fairfield and Comfort, Verona, NY

Job Title: Area Director of Sales

Hotel: Hampton Inn Verona, Fairfield Inn Verona and Comfort Inn Verona

Sales Reports To: Regional General Manager

The Area Director of Hotel Sales provides strategic leadership and oversight for the sales and revenue-generation efforts of multiple hotel properties within the Verona, New York market. This role is responsible for developing and executing sales strategies and tactics that maximize occupancy, ADR and RevPAR through revenue contribution from specific market segments including Group, Contract business, and Corporate Volume accounts resulting in overall hotel profitability.

The Area Director partners closely with property General Managers, Regional VP of Sales, Regional Revenue Management, Digital Marketing and Operations teams to drive top-line revenue growth while ensuring brand standards and customer satisfaction objectives are achieved.

Essential Functions and Duties

• Maintain and promote a teamwork environment with effective and clear communication amongst co-workers through positive leadership
• Lead the hotel sales effort, proactively and reactively, for revenue generation of assigned market segments to include Group, Business Travel and Contract
• Provide pricing and guidance recommendations to the hotel revenue team, and directly negotiate and secure special corporate negotiated agreements independently or through the hotel brand National Sales organization
• Proactivity solicit Group, Business Travel, Contract and project business meeting the financial objectives of the hotel and enter all customer communication within the hotel's CRM
• Achieve designated weekly/monthly sales activity goals along with financial goals assigned to specific market segments
• Develop a working knowledge of the operations of the hotel, including food and beverage, guest services, and reservations.
• Secure catering and day meeting business meeting the financial objectives of the hotel
• Develop a complete knowledge of, and ensure adherence to, company sales policies and SOPs
• Drive customer loyalty to grow share of the account by delivering service excellence throughout each customer experience
• Provide guidance for annual RFP season to National Sales with help from the General Manager and/or Regional Director of Sales and National Sales
• Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the team
• Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies
• Analyze sales and revenue management reports to identify trends and future demand opportunities
• Monitor pricing, MAR, and other minimums to ensure pricing is within an acceptable range based on available inventory, current sales/revenue strategies, and market demand
• Participate in forecasting for revenue and expenses
• Conduct ongoing competitor price and product analysis to ensure proper rate positioning and product offering relative to competition
• Conduct weekly and monthly share analysis to measure the hotel's market performance versus competition, and implement strategies accordingly in conjunction with the Regional Director of Sales, Regional Director of Revenue Management, and General Manager
• Recommend and implement new sales programs at the hotel and accurately track ROI
• Initiate collateral and online marketing efforts, including printed sales collateral, direct mail, discount promotions, email marketing, and website presence, and track ROI on all advertising and marketing spend
• Prepare annual marketing/business and budget plans
• Set and monitor team member goals, including weekly sales activities and monthly, quarterly, and yearly room night and revenue goals
• Abide by Prime Time Selling hours
• Perform various other duties as assigned to meet business objectives

Required Experience, Education, and Skills

• Bachelor's degree in Hotel Administration, Business, or Marketing
• Minimum of five (5) years in progressive hotel sales with leadership responsibilities
• Strong analytical skills relative to impact on hotel revenues
• Ability to communicate effectively verbally and in writing
• Strong interpersonal skills
• Strong understanding of revenue management principles
• Proficient in Microsoft Office, with a focus on Excel, Word, and Outlook
• Delphi and/or STS sales tracking system knowledge preferred
• Ability to travel as needed
• Flexible work hours that may include evenings, weekends, and holidays

Work Environment and Physical Demands

• Prolonged periods sitting at a desk and working on a computer
• Travel as needed to reqiured areas hotels
• Must be able to lift up to 15 pounds at times

Key Performance Indicators (KPIs):

• Revenue Goal Achievement
• Occupancy Growth
• ADR Growth
• RevPAR Growth
• Market Share Index (RGI)
• Group Room Nights Contribution to Goal
• New Corporate Accounts Acquired
• Client Retention Rate
• Hotel Team Performance
• Budget Adherence

Other Duties

This job description is not intended to be a comprehensive listing of all activities, duties, or responsibilities required of the associate in this role. Duties, responsibilities, and activities may change at any time, with or without notice.

Equal Employment Opportunity

Meyer Jabara Hotels is committed to equal employment opportunity. We do not discriminate based on race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability, or medical condition. All aspects of employment, including recruitment, hiring, advancement, compensation, benefits, training, promotion, transfer, discipline, layoff, recall, and termination, will be conducted without discrimination. Reasonable accommodations will be made for associates with disabilities.

Resumes and applications will be evaluated based on qualifications and the ability to meet the position's requirements.

Do you have the J Quality?

At Meyer Jabara Hotels, our mission is to honor, host and create memorable moments and make true connections. We do this by creating an environment whereby all associates accept empowerment and ownership to go above and beyond for all of our guests, every day.

Are you a dynamic, enthusiastic, and guest-focused individual with a passion for the hospitality industry? If so, we have an exciting opportunity for you to begin your Journey with us and show us your J Quality!

If you believe you have the J Quality please click through to apply!

What is your JQ?

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