What are the responsibilities and job description for the Growth Marketing Manager position at Hammer Media?
Who we are
Hammer Media is the digital media company that represents Caleb Hammer and his YouTube Channels. We’ve also launched DollarWise, a financial health platform built to extend our impact beyond content. DollarWise gives users personalized tools and resources to improve their money habits and take control of their financial future.
Amassing over 2 million subscribers and over 3 billion views in 3 years, our hit show Financial Audit is one of the fastest growing channels on the internet. DollarWise leverages the insights and lessons from the show to provide practical tools and resources that empower people to build better financial habits.
Together, the Hammer Media brand and DollarWise platform are creating a powerful ecosystem for financial literacy, accountability, and long-term growth.
About the Role
Hammer Media is hiring a Growth Marketing Manager to help build and scale our growth engine. You’ll own demand generation execution, support pipeline growth, and drive day-to-day marketing performance—while managing the content pipeline, running experiments, and helping shape how our story shows up in the market.
This role is based in our Austin, TX office and requires you to be in the office five days a week.
What You’ll Do:
- Conversion of funnel pages for all targeted campaigns across paid, organic, multi-channel, partnerships, and affiliate channels
- Build and maintain funnels, dashboards, and reporting to track CAC, conversion rates, and campaign ROI
- Analyze and optimize conversion across landing pages, lead flows, and user journeys to maximize engagement
- Partner with marketing, engineering, and creative teams to plan and execute launches for new and existing products
- Help develop and execute testing roadmaps across creative, audiences, bidding strategies, messaging, and landing page experiences
- Assist in evaluating new channels, tools, and tactics to support scalable growth
- Deliver weekly and monthly growth insights, translating performance data into actionable recommendations
Who You Are:
- 5 years of experience in growth marketing, demand generation, or digital marketing, ideally within SaaS, fintech, or digital media
- Hands-on experience managing and optimizing paid media channels
- Strong exposure to go-to-market strategy and supporting product launches
- Comfortable interpreting data, identifying trends, and turning insights into clear next steps
- Experience working in early-stage or high-growth startup environments (preferred)
- Highly analytical mindset—comfortable with spreadsheets, KPIs, attribution models, and performance reporting
What We Offer:
- Opportunity to shape our brand’s digital presence and take the lead on creative ideas
- Supportive and collaborative team that values your voice and ideas
- Growth potential and ongoing learning opportunities in digital marketing
- Unlimited PTO
- Health benefits and 401(k) with match
- Lunch stipend
- East Austin office with a stocked snack bar
- Quarterly team building activities and events
- Relocation assistance (if needed)