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Sales Coordinator

Hamilton Inn - Management
Bessemer, AL Full Time
POSTED ON 1/2/2026
AVAILABLE BEFORE 2/1/2026

The Sales Coordinator provides administrative and operational support to the Sales and Marketing team to ensure efficient handling of sales inquiries, smooth coordination of client events, and successful execution of hotel sales strategies. This role acts as a liaison between the sales department, clients, and other hotel departments to deliver outstanding guest experiences and achieve revenue goals.

Key Responsibilities:

Sales Support & Administration

  • Assist the Sales Manager(s) in daily sales activities, including preparing proposals, contracts, and correspondence.
  • Maintain and update client databases, sales records, and reports using the hotel’s CRM or property management system.
  • Prepare weekly and monthly sales reports, tracking revenue, leads, and conversion rates.
  • Handle incoming calls, emails, and inquiries in a timely and professional manner.
  • Schedule and coordinate appointments, site inspections, and client meetings.

Event Coordination

  • Liaise with the banquet, catering, and front office teams to ensure event and group details are accurately communicated and executed.
  • Prepare group resumes, event orders, and ensure all details are up to date.
  • Follow up with clients post-event for feedback and potential repeat business.

Marketing & Promotions

  • Support marketing initiatives such as promotional materials, social media updates, and sales campaigns.
  • Assist with the coordination of hotel participation in trade shows, exhibitions, and networking events.

Client Relations

  • Maintain positive relationships with existing and potential clients to maximize sales opportunities.
  • Provide excellent customer service and promptly address client requests or issues.

Qualifications:

Education & Experience

  • Diploma or degree in Hospitality Management, Business Administration, or a related field.
  • Minimum 1–2 years of experience in hotel sales, reservations, or front office preferred.

Skills & Competencies

  • Excellent communication and interpersonal skills.
  • Strong organizational and multitasking abilities.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and hotel CRM systems (e.g., Opera, Delphi, Salesforce).
  • Detail-oriented with strong time management skills.
  • Team player with a proactive, customer-focused attitude.

Working Conditions:

  • Full-time position, typically Monday–Friday, with occasional evenings or weekends for events or client meetings.
  • Office-based with regular interaction with other hotel departments and guests.

Salary.com Estimation for Sales Coordinator in Bessemer, AL
$51,983 to $69,374
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