Digital Marketing Specialist

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior, and teamwork. We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years. We offer a comprehensive compensation and benefits package which includes health, dental, and vision insurances, HSA contributions, Profit Sharing, and a 401(k) plan with vested contributions beginning Day One. We provide paid vacation and holidays, summer hours and a paid charitable day off. To offset the cost of staying fit we offer a quarterly subsidy, and you can purchase our products at a discounted cost. We have a casual dress code, flexible hours, and development opportunities. These are just a few of the advantages of working for this dynamic company.

We are seeking a talented and motivated Digital Marketing Specialist to support the implementation of digital marketing strategies for a new premium consumer brand. This role will primarily focus on building brand awareness and driving traffic to the brand's eCommerce website and retail sales channels, promoting the consideration and sale of small kitchen appliances.

The ideal candidate will have 4-5 years of experience in digital marketing, specifically in social media community building and management, along with knowledge in influencer marketing, email marketing, and multi-channel campaigns. This role will be supporting agency-driven organic and paid initiatives, including research, consumer-facing engagement, account monitoring, and optimizations.

Key Responsibilities

• Build and nurture an online brand community through social media platforms (Meta, Pinterest, TikTok).
• Support organic and paid social media initiatives, including content creation, community management, and paid advertising.
• Assist in email marketing campaigns and marketing automation using Klaviyo.
• Support YouTube, Influencer Marketing, and other digital marketing initiatives to enhance brand visibility and engagement.
• Recommend and implement strategies for channel outreach, promotion, integration, and optimization to drive awareness, interaction, website traffic, and community engagement.
• Collaborate with team members to support broader digital marketing strategies and assist with other channel activations.
  
  

Qualifications

• 4-5 years of experience in digital marketing, particularly in social media community management, advertising (Meta, Pinterest, TikTok), influencer marketing, email marketing, and multi-channel campaigns.
• Proficient in Microsoft Office, CRM systems (Klaviyo preferred), Meta Business Manager, and Google Analytics (GA4) for eCommerce.
• Familiarity with Sprout Social and Tailwind is a plus.
• Strong attention to detail, highly organized, and excellent communication skills (verbal and written).
• Strong project management skills with the ability to manage multiple tasks simultaneously.
  
  

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.