Sales Trainer

Job Type

Full-time

Description

We are HALO! We connect people and brands to create unforgettable, meaningful, and lasting experiences that build brand engagement and loyalty for our over 60,000 clients globally. Our nearly 2,000 employees and 1,000 Account Executives located in 40 sales offices across the United States are the reason HALO is the global leader in branded merchandise, uniform programs, and recognition and incentive solutions.

The Sales Trainer is responsible for designing and delivering training programs to improve sales performance across the promotional products business. This role equips sales teams with the product knowledge, sales skills, and tools needed to drive revenue. The ideal candidate has strong industry experience and understands supplier–distributor dynamics, decoration methods, and branded merchandise programs.

• Must be willing to travel 25% of the year.*
  
  

Key Responsibilities

• Design and deliver comprehensive onboarding programs for new sales hires, including company orientation, promotional product fundamentals, supplier network education, sales processes, and technology systems.
• Develop and facilitate ongoing training modules covering prospecting, consultative selling, solution development, client presentation skills, and closing strategies.
• Create performance-based coaching plans tailored to individual and team development needs.
• Deliver engaging training sessions across multiple formats, including in-person, virtual, and on-demand learning environments.
• Train sales teams on product categories, decoration techniques (e.g., screen printing, embroidery, laser engraving, heat transfer), fulfillment options, and compliance considerations.
• Educate teams on supplier relationships, pricing and margin strategies, inventory dynamics, and emerging industry trends.
• Develop training focused on branded merchandise programs, including kitting, company stores, e-commerce solutions, and enterprise-level initiatives.
• Reinforce sales methodologies and pipeline stages, including lead qualification, opportunity development, quoting, and deal management.
• Train sales teams on CRM systems, quoting tools, program management platforms, and workflow technologies used throughout the sales lifecycle.
• Partner with Sales Operations to drive process adoption, efficiency, and continuous improvement.
• Measure training effectiveness through assessments, certification programs, and performance analytics.
• Monitor key sales metrics (e.g., pipeline generation, conversion rates, average order value) to identify skill gaps and training opportunities.
• Provide actionable insights and feedback to sales leadership on development priorities.
• Collaborate with Marketing, Supplier Relations, Merchandising, and Operations teams to incorporate new products, launches, and capabilities into training programs.
• Partner with HR and Talent Acquisition to support onboarding and ongoing development initiatives.
• Align training strategies with executive leadership priorities and overall revenue objectives.
  
  

Requirements

• 3 years in sales training, enablement, or coaching
• Experience in the promotional products industry (supplier or distributor)
• Strong knowledge of branded merchandise and decoration methods
• Excellent communication and facilitation skills
• Experience delivering both in-person and virtual training
• Detail-oriented, resourceful, and proactive problem-solver with strong ownership and accountability.
• Willingness to travel.
  
  

Preferred

• LMS and digital learning experience
• Prior sales experience
• CRM proficiency (e.g., Salesforce, HubSpot)
• Training certifications (e.g., ATD, CPTD)
  
  

Compensation: The estimated base salary range for this position is between $80,000 and $105,000 annually. Please note that this pay range serves as a general guideline and reflects a broad spectrum of labor markets across the US. While it is uncommon for candidates to be hired at or near the top of the range, compensation decisions are influenced by various factors. At HALO, these include, but are not limited to, the scope and responsibilities of the role, the candidate's work experience, location, education and training, key skills, internal equity, external market data, and broader market and business considerations.

Benefits: At HALO, we offer benefits that support all aspects of your life, helping you find a work-life balance that’s right for you. Our comprehensive benefits include nationwide coverage for Medical, Dental, Vision, Life, and Disability insurance, along with additional Voluntary Benefits. Prepare for your financial future with our 401(k) Retirement Savings Plan, Health Savings Accounts (HSA), and Flexible Spending Accounts (FSA).

Application Information: To apply to this opportunity, click the APPLY button at the top right or very bottom of the screen to complete our online application. A resume is optional, so you may choose to upload and have the application prefill with your information. There are 5 sections to complete in total, including General information, Work History, Education, Compliance, and optional demographic questions. Once you have successfully submitted your application, you will receive a submission confirmation email from our system.

Application Deadline: Applications are reviewed and processed only when there is a specific need or opportunity, rather than on a fixed schedule or at a set deadline. Because they are reviewed on an as-needed basis, a job posting will be removed once the position has been filled or is no longer available.

More About HALO: At HALO, we energize our clients' brands and amplify their stories to capture the attention of those who matter most. That’s why over 60,000 small- and mid-sized businesses partner with us, making us the global leader in the branded merchandise industry.

• Career Advancement: At HALO, we’re passionate about promoting from within. Internal promotions have been key to our exponential growth over the past few years. With so many industry leaders at HALO, you’ll have the opportunity to accelerate your career by learning from their experience, insights, and skills. Plus, you'll gain access to HALO’s influential global network, leadership opportunities, and diverse perspectives.
• Culture: We love working here, and we’re confident you will too. At HALO, you’ll experience a culture of ingenuity, inclusion, and relentless determination. We push the limits of possibility and imagination by staying curious, humble, and bold breaking through yesterday’s limits. Diversity fuels our creativity, and we thrive when each of us contributes to an inclusive environment based on respect, dignity, and equity. We hold ourselves to a high standard of excellence with a commitment to results and supporting one another with accountability, transparency, and dependability.
• Recognition: At HALO, your success is our success. You can count on us to celebrate your wins. Colleagues across the company will join in recognizing your milestones and nominating you for awards. Over time, you’ll accumulate recognition that can be converted into gift cards, trips, concert tickets, and merchandise from your favorite brands.
• Flexibility: Many of our roles offer hybrid work options, and we pride ourselves on flexible schedules that help you balance professional and personal demands. We believe that supporting our customers is a top priority and trust that you and your manager will collaborate to create a schedule that achieves this goal.
  
  

HALO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We insist on an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Inclusion is a core value at HALO and we seek to recruit, develop and retain the most talented people.

HALO participates in E-Verify. Please see the following notices in English and Spanish for important information: E-Verify Participation and Right to Work.

HALO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at hr@halo.com. Please do not use this as an alternative method for general inquiries or status on applications as you will not receive a response. Reasonable requests will be reviewed and responded to on a case-by-case basis.