Digital Business Manager

We’re seeking a commercially driven Digital Business Manager to lead the success of key digital touchpoints (i.e. website, apps, YouTube channels) within our portfolio. This role is responsible for delivering commercial outcomes, business KPIs, and ensuring operational plans are aligned to agreed-upon strategies across assigned digital businesses and platforms.

The salary range for this job is between $110,100-$149,800. Salary rate will take into consideration several factors including location.  

Essential Duties And Responsibilities

Operational Planning & Execution

• Ensure operational plans for assigned digital touchpoints are aligned with agreed-upon strategies.
• Converge brand strategy with consumer, customer, market, and category insights to inform execution.
• Manage day-to-day operations of the assigned digital touchpoints, ensuring seamless delivery and performance.
• Vendor Management - Collaborate effectively with internal and external development partners
  
  

Commercial Oversight & Implementation

• Drive commercial outcomes by aligning execution with business KPIs and strategic goals.
• Collaborate with cross-functional teams—Programming, Marketing, Creative, Product & Tech, Insights & Analytics—to ensure all components of commercial programs are coordinated and effective.
• Ensure key commercial elements are implemented at the working team level with precision and accountability.
  
  

Performance Monitoring & Optimization

• Monitor KPIs, financial tracking, consumer data insights, and marketplace trends to assess platform health and business impact.
• Identify gaps and opportunities and iterate execution to maximize performance.
• Can demonstrate results by using data to connect the dots across insights to articulate clear “So what?” stories that inform decision-making and future strategy.
  
  

Cross-Functional Collaboration

• Serve as the central point of coordination across diverse teams to ensure alignment and timely delivery.
• Foster best-in-class collaboration and communication across stakeholders.
  
  

Qualifications

BASIC REQUIREMENTS

• 5 years of experience in digital business management, product strategy, or operations—preferably in media, entertainment, or consumer tech, MBA preferred.
• Strong commercial mindset with proven ability to deliver business outcomes.
• Financial and analytical acumen with experience in performance tracking and data-driven storytelling.
• Exceptional collaboration and stakeholder management skills.
• Passion for digital innovation, audience engagement, and operational excellence.
  
  

What You’ll Gain

• A front-row seat to shape the future of digital entertainment.
• The opportunity to lead high-impact initiatives across a vibrant, creative ecosystem.
• A collaborative culture that values bold ideas, fast execution, and continuous learning.
  
  

Hallmark Media is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.