What are the responsibilities and job description for the SEO Manager position at Halfgenius?
We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.ResponsibilitiesDevelop and execute successful SEO strategiesManage a team of SEO SpecialistsConduct keyword research to guide content teamsReview technical SEO issues and recommend fixesOptimize website content, landing pages and paid search copyDirect off-page optimization projects (e.g. link-building)Collect data and report on traffic, rankings and other SEO aspectsWork with social media and PPC teams to optimize campaignsKeep abreast of SEO and integrated marketing trendsRequirementsProven experience as SEO Manager, SEM Manager or similar roleKnowledge of standard and current SEO practicesKnowledge of HTML/CSSExperience with SEO reportingFamiliarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)Excellent communication skillsStrong organizational and leadership skillsAnalytical mindset with numerical aptitudeBSc/BA in Marketing, Business or related field