What are the responsibilities and job description for the Influencer Relations Assistant Manager position at Half Magic Beauty?
The Role
Half Magic Beauty is looking for an Assistant Manager, Influencer Relations who will be responsible for building a comprehensive influencer marketing strategy spanning gifting, paid content, as well as an affiliate/ambassador program. This role will report directly to the VP Marketing but will also work very closely with our founder, Donni Davy and the company leadership GM. For the right candidate, this is an incredible opportunity for high-level exposure, on a trend-setting, well-funded brand, that is at the forefront of beauty creativity.
The ideal candidate is deeply rooted in social trends, with strong knowledge and interest in both beauty and entertainment. He/she/they should be highly organized, a self-starter, enjoy fast-paced work and the agility of an early-stage company, and is ready to layer tried and true strategies with new approaches and a creative touch.
Key Responsibilities
Campaign management:
- Manage evergreen and launch-specific influencer campaigns from start to finish including theme, gifting and paid one-to-one influencer partnerships across Instagram, TikTok, YouTube, and other emerging platforms
Influencer management:
- Drive development of brand and launch-specific gifting strategies under supervision from Marketing leadership
- Develop, manage and track influencer list
- Identify new influencers (all levels) for gifting and paid partnerships
- Oversee daily send-outs to influencers, brand partners, makeup artists, celebrities
- Built authentic, professional relationships with influencers (across beauty and entertainment) and their teams
Eventing:
- Lead the eventing strategy including the number, theme, timing, and invite list for events and brand trips
- Manage all deadlines to ensure events are on time and within budget
- Collect post mortem analysis to review pros and cons of execution
- Work with eventing agencies and staff events as needed
Affiliate Program:
- Collaborate with senior leadership to develop affiliate marketing network and build revenue- driving influencer partnerships
- Track and analyze ROI
Experience & Qualifications
- Must be located in Los Angeles
- 2-3 years of Social Media Marketing and Influencer experience in beauty preferred.
- Proficient in relevant social channels including Instagram, TikTok, Pinterest, Snapchat and YouTube as well as emerging channels
- Strong comfort with metrics and ability to use data to improve the influencer list
- Strong project management skills - able to plan for and manage deadlines
- Ability to build strong, authentic relationships with influencers
- Must have a voracious appetite and passion for Social Media, excitement for learning, and be open to new experiences and challenges
- Personable and flexible with demands and changes in a fast-paced business environment and the ability to adapt quickly in an ever-changing Social Media landscape
- Highly organized, detail-oriented, and professional
- Ability to problem solve in a deadline-intensive environment
- Strong personal affinity for beauty and beauty trends
The Company
Rules Beauty Inc. is the company behind the groundbreaking, new makeup brand, HALF MAGIC-- created by Donni Davy (Emmy-winning head makeup artist on the hit TV show Euphoria), A24, and the creators of Euphoria. HBO's hit show Euphoria broke HBO viewership records, crashed HBOMax, and is one of the most talked about shows on the internet. The show's Emmy-winning makeup has created a cultural sensation across the beauty/fashion world, Gen Z audiences, and social media. “Euphoria makeup” was among Google’s top searched beauty terms in 2019 and beyond, spawning multiple viral social trends. Donni Davy changed the world with #euphoriamakeup, bringing expressive, bold makeup into the everyday. Our mission is to bring self-discovery, creativity, and playfulness to the world via makeup. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you. Our products are for anyone who is ready to bring a little magic into their lives –from makeup pros to newbies.
A24
Rules Beauty Inc. is an A24 portfolio company. A24 is the global entertainment company behind the Emmy-winning series Euphoria, Golden Globe-winning series Ramy, and such award-winning films as Everything Everywhere All at Once, Minari, Moonlight, Lady Bird, Midsommar, Amy, Uncut Gems and The Tragedy of Macbeth.