What are the responsibilities and job description for the PRODUCT SPECIALIST position at Haley Automotive Group?
Haley Auto Mall is seeking Automotive Product Specialist. The Automotive Product Specialist is a professional in the auto industry that serves as a resource for a dealership's prospective customers. The role requires a wide range of skills and abilities, including an in-depth knowledge of a dealership's inventory, dedication to customer service and well-developed listening skills.
Duties Include:
- Helping clients find a vehicle by asking them thoughtful questions and listening to their answers.
- Showing clients online tools that allow them to review available vehicle features, packages and options
- Ensuring clients have important information before coming to the dealership for a scheduled appointment by sending an email with essential details and resources
- Preparing and presenting professional and knowledgeable demonstrations on vehicles and the latest technology options, such as hybrid tools, green fuel options, navigation and blue tooth
- Explaining a product's benefits and performance
- Describing the optional equipment upgrades available for purchase
- Developing a strong, positive relationship with customers
- Collaborating with sales managers on the pricing of different models and their available upgrade options
- Assisting with lead generation by managing email and text communication
- Setting appointments with clients for vehicle demonstrations
- Staying current on the latest developments in vehicle production
- Tracking changes to the overall vehicle market
- Recording lead information, including names, email addresses and phone numbers
- Attending any sales meetings
- Participating in activities and special events in the community
- Familiarizing themselves with and conducting vehicle appraisals
- Utilization of Customer Retention Management system (CRM)
- Business Development Center (BDC)
- Online Manufacturer Training
- Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
- Importance of Customer Satisfaction Index (CSI)
- Inner workings of the automobile business
- Delivery process
- Customer follow up process, appointments
- Finance and Insurance (F&I) products
What Haley Offers:
- Competitive, above market compensation
- Medical, Dental and Vision benefits
- 401k with company match
- Company paid Basic Life, AD&D and Long-term Disability
- Paid Time Off
- Maternity Leave
- Preferred Vehicle Purchase Programs
- Uniforms provided
- Positive and professional work environment
- Career growth and promotion opportunities
Salary : $35,000 - $50,000