What are the responsibilities and job description for the Senior Director Shopper Marketing position at Haleon?
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels. This role connects brand strategy, commercial priorities, and retail execution to create seamless omnichannel shopper experiences that drive conversion and category growth.
As a key commercial leader, this role partners cross-functionally with Brand Marketing, Sales, Retail Media, Category & Insights, Finance, and external agency partners to ensure Haleon brands win at the physical and digital shelf.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Shopper & Consumer Strategy Leadership
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
If you have the following characteristics, it would be a plus:
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-05-12
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels. This role connects brand strategy, commercial priorities, and retail execution to create seamless omnichannel shopper experiences that drive conversion and category growth.
As a key commercial leader, this role partners cross-functionally with Brand Marketing, Sales, Retail Media, Category & Insights, Finance, and external agency partners to ensure Haleon brands win at the physical and digital shelf.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Shopper & Consumer Strategy Leadership
- Define Haleon’s enterprise shopper marketing strategy aligned to brand and commercial priorities.
- Establish best-in-class standards for “Haleon at Shelf” across in-store, digital shelf, content, and retail
- Develop annual shopper activation plans aligned to category and customer growth objectives.
- Lead end-to-end development and execution of integrated shopper campaigns across in-store, eCommerce, and omnichannel touchpoints.
- Partner with Sales and Brand teams to embed shopper strategy within Joint Business Plans (JBPs).
- Drive innovation in merchandising, promotions, and experiential programs to enhance engagement.
- Ensure flawless execution across retailers through strong planning, agency management, and cross-functional alignment.
- Partner with Retail Media teams to ensure media and in-store activation operate as one connected plan.
- Establish standards for planning, budgeting, measurement, and optimization across retail networks.
- Leverage first-party and retailer data to improve audience targeting, personalization, and ROI.
- Drive integration of media, content, and activation to maximize conversion at the point of purchase.
- Define KPIs and performance dashboards to track conversion, incrementality, and ROI.
- Lead test-and-learn initiatives to continuously improve shopper program effectiveness.
- Partner with Analytics to strengthen retail media measurement and attribution models.
- Deliver clear performance narratives to senior leadership and commercial partners.
- Build and lead a high-performing shopper marketing team.
- Develop talent and build capabilities in omnichannel activation and retail media integration.
- Foster a culture of accountability, collaboration, and continuous improvement.
- The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- 12 years of experience in Shopper Marketing, Customer Marketing, Omnichannel Marketing, or Retail Media within CPG, consumer health, or related industries.
- Proven leadership delivering omnichannel programs that connect in-store and digital commerce.
- Deep experience partnering with Sales and retail customers on activation strategy and execution.
- Strong analytical and financial acumen, with demonstrated ability to measure and optimize ROI
- Experience leading agencies and managing significant activation budgets.
If you have the following characteristics, it would be a plus:
- Experience scaling retail media operating models across multiple retail partners.
- Familiarity with syndicated and retailer data platforms (e.g., Circana, retailer analytics portals).
- Consumer health, OTC, oral care, or wellness category experience.
- MBA or advanced degree
- Enterprise thinker with strong cross-functional influence.
- Data-driven decision maker with a results-oriented mindset.
- Strong communicator capable of translating complexity into clear action.
- Builder of scalable systems, processes, and high-performing teams.
- Commercially grounded and execution-focused.
- Improved conversion and ROI across shopper activation programs.
- Strong integration of brand, retail media, and in-store activation.
- Elevated retailer partnerships and activation effectiveness.
- Development of a best-in-class shopper marketing capability at Haleon.
- Talent development and team engagement.
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-05-12
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.