Brand Manager

As Brand Manager, TUMS, you will help accelerate the growth of the #1 market share leader in heartburn relief, shaping what’s next for one of Haleon’s most iconic brands.

You’ll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagement—unlocking new ways for TUMS to win with today’s consumers.

This role is built for a modern and experienced brand builder—someone who moves fast, challenges conventions, and turns insight into action to fuel growth.

What You’ll Do:

Drive Growth Strategy

• Serve as a key voice for TUMS in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy
• Partner with the Brand Director on commercial planning and long-term growth strategy
• Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution
• Lead performance tracking discipline, translating POS and panel data into clear actions and impact

Lead Breakthrough Execution

• Own delivery of 360° marketing plans for priority innovation launches, driving strong in-market performance with agility
• Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams
• Champion social-first and creator-led work that drives relevance, talkability, and brand momentum
• Partner with agencies to deliver bold, platform-native creative that breaks through

Enable Media & Performance Excellence

• Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are
• Use data and insights to continuously test, learn, and accelerate performance

Lead & Develop Talent

• Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture

Who You Are

• A growth-oriented brand builder energized by creating what’s next
• Fluent in modern marketing, including social, culture, and digital ecosystems
• Comfortable navigating ambiguity with a bias for action and speed
• Insight-driven, with strong instincts grounded in data and consumer understanding
• A collaborative leader who can influence and align cross-functional teams

The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Why you?

Basic Qualifications:

• 5 years of brand marketing experience (experience in innovation, digital, or social strongly preferred)
• Proven ability to launch or scale new products, platforms, or ideas
• Strong project management and cross-functional leadership skills
• Experience managing agency partners and external vendors
• Solid business acumen, including financial ownership and performance management

Why This Role

This is an opportunity to have real, visible impact—shaping the future of TUMS and accelerating growth for a category leader. You’ll help drive relevance, unlock new demand spaces, and build a brand that shows up powerfully in culture and in consumers’ lives.

The salary range for this role is $142,282 - 195,635 USD annually bonus