What are the responsibilities and job description for the Senior Copywriter position at HairClub?
The ideal candidate is a strategic storyteller with deep direct-to-consumer experience who can translate business goals into clear, persuasive, and action-driving communication at a rapid production pace.
Key Responsibilities
• Develop high-quality copy for digital campaigns, website content, paid media, social media, email, SMS, landing pages, direct mail, video scripts, and print materials.
• Collaborate closely with the CMO, creative team, internal partners, and external agencies to deliver cohesive messaging across all marketing channels.
• Write and optimize high-performance copy that supports demand generation, including lead acquisition, reactivation, retention, and promotional initiatives.
• Produce thought leadership content, including white papers, research studies, case studies, product and service brochures, blogs, and technical articles.
• Work closely with HairClub’s Medical Advisory Board to develop accurate, credible, and engaging medical and technical content.
• Create messaging frameworks, value propositions, taglines, and brand positioning statements aligned with HairClub’s strategic objectives.
• Ensure all copy reflects the brand voice, adheres to regulatory and compliance requirements, and meets platform best practices.
• Partner with design, video, and digital teams to concept, script, and execute integrated creative assets.
• Conduct research to understand consumer motivations, personas, barriers, and competitive dynamics.
• Edit, refine, and elevate copy generated by internal teams and partners to ensure clarity, impact, and consistency.
• Review performance analytics and collaborate with digital teams to continually test, evolve, and optimize messaging.
• Support executive communications, internal messaging, and special projects as needed.
Qualifications
• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 15 years of professional copywriting experience, with extensive work in direct-to-consumer marketing in health, wellness, or a comparable industry.
• Extensive portfolio demonstrating high-impact work across digital, print, video, and thought leadership—required for consideration.
• Proven ability to produce persuasive, audience-specific, conversion-focused copy at an aggressive pace and high volume.
• Experience producing thought leadership content, technical articles, research studies, and educational materials.
• Deep understanding of direct-response principles, performance marketing, SEO writing, and social media content.
• Highly skilled in synthesizing complex information into simple, compelling consumer messaging.
• Ability to manage multiple concurrent projects with exceptional attention to detail and deadlines.
• Strong collaboration skills with the ability to adapt quickly to shifting priorities.
• Mastery of spelling, grammar, brand voice, and editing.
Key Competencies
• Strategic thinker and expert storyteller
• High-velocity creative output
• Data-driven and results-oriented
• Meticulous attention to detail
• Strong communicator with polished presentation skills
• Brand-driven and customer-centric mindset
Additional Requirements
• An on-site written assignment will be required as part of the interview process.
• This is not a role for someone relying on ChatGPT or AI tools—we require an original, high-craft copywriter capable of producing exceptional work at speed.
• On-site presence in Boca Raton is required.
Why HairClub:
HairClub is at the forefront of a thriving, high-visibility industry—and we’re just getting started. With 50 years of heritage and 108 centers across North America, we’re reclaiming our brand in the marketplace and redefining what’s possible in hair restoration. Joining HairClub means being part of a team full of energy, innovation, and opportunity, where you can grow your career while helping clients feel confident and empowered. Explore more at www.HairClub.com.