What are the responsibilities and job description for the PR and Affiliate Marketing Manager position at HairClub?
The Manager, Social Media and Affiliate Marketing will be responsible for developing and executing strategies that drive traffic, leads and sales through affiliate partnerships, social media, influencer programs and referral platforms while optimizing program performance and return on investment (“ROI”).
YOUR GOAL
- Ensure all affiliate, referral and social campaigns are launched on time, with at least 95% of planned campaigns executed per schedule each month
- Achieve a 10% month over month increase in affiliate or referral driven revenue or conversions
- Monitor and optimize performance weekly to meet or exceed conversion-focused key performance indicators (“KPIs”), return on ad spend (“ROAS”), and lifetime value (“LTV”) targets
- Maintain strong compliance and tracking accuracy across all networks and platforms
- Build and scale high-performing affiliate, influencer and referral programs to achieve measurable growth in leads and sales
YOUR KEY RESPONSIBILITIES
- Develop and execute strategies across affiliate, referral platforms, and influencer/celebrity marketing strategies to drive revenue and client acquisition while managing networks, onboarding to maximize program performance including but not limited to Impact Affiliate and Employee Benefit Hub and maintain compliance
- Manage social media and marketing content across all platforms including but not limited to Clubhouse, Chatmeter, and organic social media and monitor performance, implement optimization and provide actionable insights to leadership to improve traffic, leads and engagement
- Negotiate affiliate. Referral and influencer agreements, commission structures and incentive programs while building strong partnerships to ensure alignment with brand goals and compliance standards
- Collaborate with applicable corporate departments and franchise communications to align campaigns, ensure accurate tracking and maintain compliance and support consistent messaging across all platforms and marketing programs
- Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives.
YOUR QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or related field
- Five (5) years of experience in affiliate marketing or digital performance marketing
- Proven ability to manage and optimize high-volume affiliate programs and campaigns
- Experience managing and mentoring a team of marketing professionals
- Proficiency with affiliate networks and tracking platforms
YOUR SKILLS
- Excellent organizational and prioritization skills
- Excellent verbal and written communication skills
- Proven ability to manage and ability to inspire creative teams to deliver impactful content
- Strong analytical skills with expertise in data driven decision making and ROI optimization
- Spanish or French bilingual is a plus but not required
HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.