Performance Marketing Analyst

Key Responsibilities

• Partner with CMO to build, monitor, and manage budgets across all paid and organic channels.
• Track daily, weekly, and monthly spend across Salesforce campaigns, ensuring accuracy, alignment with strategy, and timely variance reporting.
• Forecast spend, revenue impact, and ROI using Salesforce data combined with channel analytics.
• Recommend daily, weekly and monthly budget reallocations to maximize efficiency across platforms (Meta, Google, Bing, TikTok, and others).

Performance Marketing Analytics

• Own the analysis and reporting of key performance metrics:
• Cost per Lead (CPL)
• Cost per Sale (CPS)
• Cost per Show (consultation attendance)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Lifetime Value (LTV) and LTV/CAC ratio
• Build dashboards and scorecards in Salesforce and BI tools that consolidate results across platforms.
• Analyze funnel performance within Salesforce to identify conversion bottlenecks from lead → consultation → sale → retention.
• Track and reconcile lead sources across Salesforce, Meta Ads Manager, Google Ads, Bing Ads, TikTok Ads Manager, and other platforms.

Decision Support & Strategic Analysis

• Deliver actionable insights that influence marketing channel mix, creative strategy, and budget allocation.
• Develop financial models to project outcomes of new campaigns, promotions, and pricing strategies.
• Provide daily, weekly and monthly reporting to marketing, finance, and executive leadership with recommendations based on data trends.
• Partner with agencies and channel owners to evaluate campaign performance and ensure alignment with financial goals.

Data Integrity & Reporting Excellence

• Ensure Salesforce campaign and lead source data is consistently accurate and up to date.
• Work with marketing ops to enforce correct tracking across all campaigns (UTMs, pixel tracking, API integrations).
• Improve automation of reporting by linking Salesforce with Google, Meta, Bing, TikTok, and other ad platforms.
• Develop standardized methodologies for performance measurement across platforms.

Qualifications

Required:

• Bachelor’s degree in Finance, Economics, Data Analytics, or Marketing.
• 4-7 years of experience in marketing finance, performance marketing analytics, or related field.
• Strong expertise with Salesforce (campaigns, reporting, dashboards, lead source tracking, funnel analysis).
• Proficiency in managing and analyzing paid media performance across:
• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• Bing Ads
• TikTok Ads Manager
• Other emerging digital platforms.
• Proven experience managing budgets and reporting on CPL, CPS, CAC, ROAS, and LTV in a subscription-based model.
• Advanced Excel/Google Sheets skills (financial modeling, pivot tables, complex formulas).
• Strong proficiency in data visualization/reporting tools (Tableau, Looker, Power BI, or equivalent).
• Excellent communication skills with ability to translate data into clear, actionable insights for executives.
• SQL or other database/querying skills.
• Experience with Marketing Cloud automation tools integrated with Salesforce.
• Familiarity with direct-to-consumer subscription metrics and recurring revenue dynamics.
• Experience working with agencies and managing cross-channel reporting integrations.

What We Offer:

• Competitive compensation and benefits package.
• A dynamic, creative culture with cross-team collaboration.
• Career growth opportunities with executive-level visibility.
• Paid vacation days, paid holidays, and personal days starting the day you are hired!
• A 401(k)-retirement savings plan with company match after one year!
• No fully remote work offered for this role