What are the responsibilities and job description for the Media Director position at Hahn?
Media DirectorOverviewHahn is looking for a Media Director to lead the strategic vision and direction of our media practice. This is a senior leadership role for someone who thinks in audience ecosystems and client outcomes, not just tactics. You’ll own media strategy across our client portfolio, serve as the senior media voice in client relationships, and help shape the future of how Hahn delivers integrated, data-powered media campaigns. This person understands that AI is reshaping how media is planned, bought, and measured, and they’re not waiting to find out what that means for their clients.This role leads, but it also does. You’ll be hands-on keys for select accounts while providing strategic direction and oversight across the full portfolio. The balance will evolve as our team grows, but the expectation is that you’re as comfortable building a strategy deck as you are inside a platform making optimization calls. You’ll also mentor and develop a growing team of media planners and coordinators, building both their skills and the practice itself.This is a remote position within Texas and requires residence in Texas.What You’ll Do
Media Strategy & Leadership • Define and lead cross-channel media strategy across an assigned portfolio of clients, ensuring campaigns are rooted in audience insights, competitive intelligence, and client business objectives. • Develop integrated traditional and digital media strategies spanning paid search, paid social, programmatic, CTV, OOH, broadcast, and emerging channels, with data informing planning and optimization decisions throughout. • Leverage AI-powered tools and emerging technologies to enhance audience targeting, campaign modeling, predictive planning, and performance analysis, and stay ahead of how AI is changing the media buying landscape. • Stay ahead of shifts in the media landscape and proactively bring forward new platform recommendations, measurement approaches, and channel opportunities. • Contribute to annual budget planning, KPI development, partner selection, and ongoing campaign strategy for each client.
Hands-On Campaign Execution & Optimization • Serve as a hands-on practitioner for select accounts, including campaign setup, trafficking oversight, performance monitoring, and tactical optimizations. • Lead reporting across the portfolio, going beyond the numbers to surface meaningful insights, identify trends, and drive optimizations that deliver the best possible outcomes for clients. • Actively explore and apply AI-driven optimization tools within platforms and across reporting workflows, helping the team work smarter and surface insights faster. • Ensure reporting deliverables are sharp, actionable, and client-ready, with clear recommendations tied to business goals. • Troubleshoot performance issues and implement solutions directly or through team coordination.
Client Leadership • Serve as the senior media lead and strategic partner for clients, ensuring strong communication, proactive guidance, and a high level of trust. • Present strategic recommendations with confidence, solicit meaningful feedback, and translate client goals into clear direction for the team. • Partner with account, creative, PR, analytics, and digital teams to deliver fully integrated campaigns across all Hahn industry verticals, including energy and utilities, health and nutrition, food and beverage, and essential services.
Team Mentorship & Development • Mentor, coach, and develop a team of media planners and coordinators, building both individual skills and collective capability. • Set clear expectations, provide regular feedback, and create a culture of curiosity, accountability, and continuous learning. • Champion AI fluency across the media team, helping planners and coordinators understand, adopt, and build confidence with tools that will define the next generation of media practice. • As the team scales, help define and build out channel specialization across paid search, paid social, and programmatic functions. • Participate in ongoing professional development and foster the same in your team.
Agency Growth • Actively contribute to new business pitches, RFP responses, and agency positioning efforts as a media subject matter expert. • Help build Hahn’s media practice reputation through vendor relationships, industry engagement, and thought leadership.
What You Bring •
8 years of paid media experience with demonstrated expertise across both traditional and digital media channels. • Strong command of data-driven planning. You use research, audience insights, and performance data to build and refine campaign strategy. • Proven experience leading client relationships in an agency environment at a senior level. • Hands-on platform proficiency across key digital channels including DSPs, paid social, paid search, and CTV. You can lead the work and do the work. • Experience managing and mentoring junior media team members. • Genuine curiosity about AI’s role in media, from planning and buying to measurement and reporting. You don’t need to be an engineer, but you should be someone who leans in, experiments, and brings others along. • Healthcare/health and nutrition experience is a plus. More importantly, you’re someone who can be knowledgeable on any industry we serve. • Proficiency in media planning, analytics, and reporting tools; familiarity with AI-powered media tools is a plus. • Strong presentation and communication skills. You can make complex strategy feel clear and confident in a client setting. • A collaborative, proactive mindset with sharp attention to detail and the ability to hold both the big picture and the performance details at once. • Bachelor’s degree in advertising, marketing, communications, or related field, or equivalent experience.
Hahn’s Mission
Media Strategy & Leadership • Define and lead cross-channel media strategy across an assigned portfolio of clients, ensuring campaigns are rooted in audience insights, competitive intelligence, and client business objectives. • Develop integrated traditional and digital media strategies spanning paid search, paid social, programmatic, CTV, OOH, broadcast, and emerging channels, with data informing planning and optimization decisions throughout. • Leverage AI-powered tools and emerging technologies to enhance audience targeting, campaign modeling, predictive planning, and performance analysis, and stay ahead of how AI is changing the media buying landscape. • Stay ahead of shifts in the media landscape and proactively bring forward new platform recommendations, measurement approaches, and channel opportunities. • Contribute to annual budget planning, KPI development, partner selection, and ongoing campaign strategy for each client.
Hands-On Campaign Execution & Optimization • Serve as a hands-on practitioner for select accounts, including campaign setup, trafficking oversight, performance monitoring, and tactical optimizations. • Lead reporting across the portfolio, going beyond the numbers to surface meaningful insights, identify trends, and drive optimizations that deliver the best possible outcomes for clients. • Actively explore and apply AI-driven optimization tools within platforms and across reporting workflows, helping the team work smarter and surface insights faster. • Ensure reporting deliverables are sharp, actionable, and client-ready, with clear recommendations tied to business goals. • Troubleshoot performance issues and implement solutions directly or through team coordination.
Client Leadership • Serve as the senior media lead and strategic partner for clients, ensuring strong communication, proactive guidance, and a high level of trust. • Present strategic recommendations with confidence, solicit meaningful feedback, and translate client goals into clear direction for the team. • Partner with account, creative, PR, analytics, and digital teams to deliver fully integrated campaigns across all Hahn industry verticals, including energy and utilities, health and nutrition, food and beverage, and essential services.
Team Mentorship & Development • Mentor, coach, and develop a team of media planners and coordinators, building both individual skills and collective capability. • Set clear expectations, provide regular feedback, and create a culture of curiosity, accountability, and continuous learning. • Champion AI fluency across the media team, helping planners and coordinators understand, adopt, and build confidence with tools that will define the next generation of media practice. • As the team scales, help define and build out channel specialization across paid search, paid social, and programmatic functions. • Participate in ongoing professional development and foster the same in your team.
Agency Growth • Actively contribute to new business pitches, RFP responses, and agency positioning efforts as a media subject matter expert. • Help build Hahn’s media practice reputation through vendor relationships, industry engagement, and thought leadership.
What You Bring •
8 years of paid media experience with demonstrated expertise across both traditional and digital media channels. • Strong command of data-driven planning. You use research, audience insights, and performance data to build and refine campaign strategy. • Proven experience leading client relationships in an agency environment at a senior level. • Hands-on platform proficiency across key digital channels including DSPs, paid social, paid search, and CTV. You can lead the work and do the work. • Experience managing and mentoring junior media team members. • Genuine curiosity about AI’s role in media, from planning and buying to measurement and reporting. You don’t need to be an engineer, but you should be someone who leans in, experiments, and brings others along. • Healthcare/health and nutrition experience is a plus. More importantly, you’re someone who can be knowledgeable on any industry we serve. • Proficiency in media planning, analytics, and reporting tools; familiarity with AI-powered media tools is a plus. • Strong presentation and communication skills. You can make complex strategy feel clear and confident in a client setting. • A collaborative, proactive mindset with sharp attention to detail and the ability to hold both the big picture and the performance details at once. • Bachelor’s degree in advertising, marketing, communications, or related field, or equivalent experience.
Hahn’s Mission
At Hahn, we don’t just tell stories, we build belief.
And we believe the most essential brands, the ones that power, nourish, and improve daily life, deserve more than just attention. They deserve trust. That’s why we exist, to shape the future of everyday brands.
We are an integrated marketing communications agency built for brands in energy, health and nutrition, food and beverage, and data-powered services. Our approach combines foresight and soul to make the complex simple, the everyday essential, and the essential unforgettable.
We’re not here for boring, bland or basic. We’re here for brands bold enough to lead. And when you choose us, you’re not just gaining a partner. You’re getting a Sure Thing.
We’re on a mission to become the leader in predictive marketing communications and PR, with integrity, innovation, and impact.
Let’s build the future of everyday, together.
Hahn. Sure Thing.
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