What are the responsibilities and job description for the Senior Marketing Analytics Leader position at hackajob?
hackajob is collaborating with Simply Business to connect them with exceptional professionals for this role.
Senior Manager, Marketing Analytics
What is the opportunity?
Senior Manager, Marketing Analytics
What is the opportunity?
- Champion data-driven growth: You will lead and bring to life our unified measurement framework, using MMM, MTA, and experiments to support informed spend decisionsacross the business.
- A truly embedded role: This position connects you deeply from top-to-bottom with our targeting, creative, and MarTech infrastructure.
- Influence at the highest level: You will champion data literacy by translating complex findings into clear, actionable stories for executive-level stakeholders.
- Support the small business cause: We have supported over 3.5 million customers—from barbers to bakers—and you will be part of a team working to protect them from harm.
- Join a restlessly innovative culture: You’ll join a business committed to "doing the right thing" all of the time, within a remote-friendly and flexible working environment.
- Operationalise complex models: You will deeply integrate with our Data Science and Data Engineering teams to turn complex models and features into reality.
- Deliver strategic insights: Provide analysis and recommendations that directly influence our plans for high-value channels including Email, SEO, and paid media.
- Master experimental design: Design and interpret rigorous A/B tests and multi-variate experiments to measure the causal impact of our marketing strategies.
- Drive site performance: Use Google Analytics (GA4) alongside internal site data to uncover opportunities and unlock growth on-site.
- Collaborate on forecasting: Support the finance team with the forecasting of annual and monthly campaign performance.
- Lead proactive exploration: Initiate data exploration to uncover hidden opportunities, risks, and performance drivers across the entire business.
- Manage vendor partnerships: Partner with external agencies and vendors to develop a deep understanding of our data sources and collection strategies.
- Multi-channel knowledge: Experienced across multiple marketing channels, including email, paid search, and paid media.
- MarTech specialist: Skilled with marketing analytics systems such as GA4, Salesforce, Semrush, and Google Search Console.
- Strategic communicator: Able to translate complex statistical findings into clear, strategic narratives for non-technical audiences.
- Forward-thinking on SEO: Familiar with the evolving SEO landscape, including the impact of LLMs and AI search engines (AEO/GEO).
- Autonomous & Agile: Capable of operating with high autonomy in a high-pace, agile environment, ready to proactively challenge the status quo.
- Analytical expertise: Extensive experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst with a track record of driving business value.
- Technical proficiency: Expert-level SQL skills combined with a strong working knowledge of a statistical language like Python or R for advanced analysis.
- Attribution experience: Hands-on experience with attribution models (MMM and MTA) as well as Lifetime Value (LTV) predictions.
- Data visualisation: Expert in data visualisation and dashboarding (e.g., Looker or Tableau), specifically designed for executive consumption.
Salary : $160,000