What are the responsibilities and job description for the Marketing Manager, Union Square & Co. position at Hachette Book Group?
SUMMARY:
Union Square & Co. is looking for a highly motivated, energetic, and creative Marketing Manager for titles across the Union Square & Co. publishing program which include adult, kids and gift & specialty products. The Marketing Manager develops and executes title-specific marketing strategy, supports sell-in at our accounts, awareness among our trade partners and sell-through to consumers.
Duties include:
- Create and execute marketing plans for select key titles, including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well giveaways and downloadables (promotional items, activities).
- Develop and execute social media, brand partner and influencer strategies to enhance engagement and readership for both individual titles and authors.
- Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement.
- Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results
- Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates
- Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc.
- Leverage consumer insights and analytics to track trends, refine marketing strategies, and effectively target key audiences.
- Contribute to acquisition marketing plans
Please apply if you meet the following minimum requirements:
- 4-year college degree or equivalent work experience
- 5 years of publishing marketing experience, with a focus on digital and/or ecommerce marketing. Amazon experience a plus.
- Experience working across a variety of publishing categories and genres. Adult lifestyle and non-fiction experience a plus.
- Proven track record of developing and managing marketing initiatives within established deadlines and budget
- Strong knowledge of digital marketing strategies and tactics
- Excellent interpersonal skills including the ability to work across departments and with outside vendors and freelancers to execute marketing initiatives
- Excellent written and oral communications skills with attention to detail and proven ability to handle multiple projects simultaneously while meeting deadlines.
- Confidence in communicating with authors, agents, media, and in-house colleagues
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $65,000-$75,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $65,000-$75,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
Salary : $65,000 - $75,000
