What are the responsibilities and job description for the Marketing Manager position at H.T. LYONS, Inc.?
MEP Services, an Equans company, is a group of mechanical contractors that provide a full range of HVAC, MEP, facility, project and energy solutions throughout the Northeast. We are currently looking for a Marketing Manager to join our team.
In this role, you will lead the development and execution of comprehensive marketing strategies across the operating companies within MEP Services. Leverage market research, economic trends, and competitive analysis to identify current and emerging customer needs. Drive brand visibility and business growth through the strategic use of digital and print media, ensuring consistent messaging and impactful campaigns across all channels.
Essential Job Functions:
Strategic Contribution: Identify and address short- and long-term marketing challenges; provide insights and recommendations to guide decision-making and implement approved strategies.
Media Development: Lead the creation and execution of digital and traditional marketing materials, including public relations, social media, websites, and print collateral for MEP Services and its operating companies. Improve and increase our social media presence on LinkedIn and other websites.
Brand Consistency: Apply Integrated Marketing Communications (IMC) principles to ensure consistent messaging and branding across all platforms and business units.
Customer Engagement: Develop and manage customer relations initiatives, including events, programs, and company representation at industry conventions, trade shows, and seminars. Handle event tickets and LegalCluster and work with the business development and sales teams.
Proposal Support: Collaborate with business development teams to craft compelling and professional proposals for complex engineering and construction projects. Assist with the preparation of pre-bid submissions to Equans. Improve quality, professional templates. Create PowerPoint presentations and marketing material to support sales and all marketing efforts.
Information Management: Respond to internal and external marketing inquiries with accurate and timely information. Assist with press releases/external communications. Pull Salesforce data and analysis for sales team. Maintain and update sales performance spreadsheet and report the information out quarterly.
Budget Oversight: Prepare and manage the annual marketing budget; monitor expenditures, analyze variances, and implement corrective actions as needed.
Professional Development: Stay current with industry trends by attending workshops, reviewing publications, networking, and participating in professional organizations.
Cross-Functional Collaboration: Partner with sales, operations, and marketing teams across Equans business units to develop and execute integrated marketing programs. Support Human Resources with materials for recruiting/job fairs.
Team Contribution: Support overall team success by taking on related tasks and responsibilities as needed. Willing to travel to all MEP locations to support business development, and share best practices across the MEP companies.
Relationship Management: Maintain strong working relationships with marketing counterparts across all Equans companies.
Other Duties: Perform additional responsibilities as assigned to support departmental and organizational goals.
Qualifications:
- Bachelor’s Degree in Marketing, Communications or business related field
- 5-10 years of experience working as a Marketing Manager or similar role
- Experience writing proposals, in the construction industry preferred
- Proven track record with developing client relationships
- Experience with on-line marketing techniques
- Proficient with Microsoft Office and thorough knowledge of web analytics
- Excellent leadership and organizational skills
- Analytical and creative thinker with excellent communication skills
- Must be willing to travel to all 4 operating companies throughout the Northeast
MEP Services offers a flexible and friendly work environment with excellent benefits.