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Rental Sales Representative – Construction Equipment

H O PENN MACHINERY
Newington, CT Full Time
POSTED ON 7/8/2026
AVAILABLE BEFORE 9/8/2026

H.O. Penn Machinery
NOW HIRING
Rental Sales Representative – Construction Equipment 
 
Newington, CT

On-Target Earnings (OTE) – Year 1: $75,000

  • Earn up to $55,000 in base salary (based on experience)
  • Unlimited, uncapped commission—your success drives your income
  • Get a head start with guaranteed, pre-paid commission during your ramp: 
    • Up to $20,000 in year one on top of your base
  • Build long-term earning power with income directly tied to your territory performance

At H.O. Penn, we invest in your success from day one—providing the financial runway, support, and opportunity you need to hit the ground running and grow a high-earning book of business

Benefits:

  • Medical / Dental / Vision Insurance
  • 401(k) with company match
  • Paid time off & company holidays
  • Company provided cell phone, laptop, & vehicle

Key Qualifications:


We are seeking a highly motivated self-starter, achievement-driven individual that possesses the following qualifications:

  • Knowledge of equipment rental business highly preferred 
  • Excellent organizational and communication skills, (both written and oral) 
  • Ability to prospect and cultivate new accounts 
  • PC Proficient, (including high proficiency utilizing Microsoft Office and other software)
  • Excellent influencing skills & economically motivated
  • Must have a valid driver’s license for travel *This is an outside rental sales position*

Responsibilities: 

Contribute to the achievement of overall corporate goals by promoting the profitable rental of H O Penn equipment in the assigned sales territory

  • Continually identify and contact new and existing customers in the assigned territory to influence their buying and rental decision making consistent with HO Penn's business goals.
  • Provide high quality and cost-effective coverage of the assigned territory, including servicing of existing accounts and developing new accounts within the various market segments represented in the territory.
  • Effectively use all selling tools, including the telephone, computer, software, wireless communications and other means to promote the features, benefits and overall value of Caterpillar and allied equipment and the total product and service offerings at H O Penn.
  • Work collaboratively with other sales team members, including Inside Sales Reps and Rental Coordinators, to accurately and efficiently process rental orders, address customer concerns and maximize rental and sales business and growth.

 

Effectively and efficiently manage and develop the assigned sales territory to contribute to the achievement of company goals

  • Work cooperatively with other Rental Reps, as well as General Line Sales Reps, to maximize geographic sales coverage.
  • Maintain accurate data on the activities of customers within the territory and communicate all relevant information to other members of the H O Penn sales team.
  • Maximize H O Penn's share of the total rental business of each existing customer.
  • Develop, maintain and communicate a comprehensive awareness of the state of the construction industry as well as all competitive activity within the territory effectively utilizing Dodge and other marketing reports and data.

 

Effectively and efficiently contribute to the quality of the customer's experience with H O Penn

  • Become an integral part of the customer's business, represent the customer's need to H O Penn and seek solutions consistent with H O Penn's mission and goals.
  • Work closely with other members of H O Penn's team to maximize customer service.
  • Continuously develop product/industry knowledge and business acumen.


Qualifications:


We are seeking a highly motivated self-starter, achievement-driven individual that possesses the following qualifications:

  • Knowledge of equipment rental business highly preferred 
  • Excellent organizational and communication skills, (both written and oral) 
  • Ability to prospect and cultivate new accounts 
  • PC Proficient, (including high proficiency utilizing Microsoft Office and other software)
  • Excellent influencing skills & economically motivated
  • Must have a valid driver’s license for travel *This is an outside rental sales position*

Physical Requirements:

  • Standing and/or sitting for prolonged periods of time
  • Hand coordination for typing, writing, and computer use
  • Occasional forward bending and reaching
  • Occasional walking and climbing stairs
  • Carrying (up to 20lbs.) 

Reasonable accommodations made as needed.


We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, national origin, ancestry, age, marital status, citizenship, sexual orientation, gender or gender status, disability, genetic information, otherwise qualified disabled or veteran status, or any other protected class as designated by Federal, State and/or local law.


Salary : $55,000 - $75,000

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