Associate Account Executive

The Agency:

H M Communications is the No. 1 Hispanic entertainment and consumer PR agency in the country, with a 22-year track record of success. We develop inclusive, culture-first PR and marketing campaigns to create awareness and business impact for our clients. We proudly represent popular, iconic consumer, entertainment, and culture-first brands like Amazon Music, Paramount Pictures, Pinterest, Prime Video, Telemundo Network, Walt Disney Pictures, Warner Bros., and Universal Pictures.

Public relations is at the center of all that we do. We take a 360-degree approach to our work. We bring the right communications mix to our clients to best meet their goals, whether that includes media outreach, influencer relations, celebrity partnerships, event production, media buying, and more. We add value to (and are valued by) our clients thanks to our optimal size and agility, our culture-first mindset, our entrepreneurial spirit, our welcoming approach, and our ability to deliver the unexpected.

Our Team:

Our team is built on a diverse, multilingual, and ambi-cultural talent base with co-headquarters in Los Angeles and Miami. The diverse team we’ve built at H M includes team members who:

• Are just starting out in their careers or have extensive industry and on-the-job experience;
• Have worked in big and small PR agencies, as freelancers and personal publicists, or in corporate relations or global communications departments;
• Represent multiple generations, speak one or more languages, are native English speakers or native speakers of another language, and were born here and abroad;
• Have deep traditional consumer PR, integrated marketing, content creation, and social media experience and/or are well-versed in corporate communications, experiential and influencer marketing, and paid media;
• Speak with media in Spanish or English, and/or can seamlessly pitch Spanish, English, and bicultural outlets;
• And, are entertainment industry specialists or publicists across all trades and industries.

Together, our team members exemplify our standards of excellence, which encourage team members to be proactive, solutions-driven, curious, industry leaders, and strategic storytellers, and also demonstrate excellence in execution, critical thinking, and a bias for action.

The Opportunity Role:

H M is seeking an Associate Account Executive to focus on influencer relations and partnerships. This individual will work closely with a core team on several entertainment accounts. They will work remotely from their home office in Miami or Los Angeles and be asked to support and staff agency events like movie premieres, press junkets, film screenings, celebrity meet and greets, influencer activations, and more.

Core Responsibilities:

Monitoring Reporting:

• Monitor digital, social, and cultural conversations across platforms (Instagram, TikTok, Facebook, X, YouTube) to track client coverage, trends, and real-time opportunities.
• Compile and distribute daily social media breaks and coverage updates to internal teams and clients.
• Maintain accurate tracking of social, influencer, and media coverage in client trackers and recaps.
• Assist in analyzing campaign performance and synthesizing key insights and learnings for reporting.
• Ensure all coverage and content is accounted for across influencer channels.

Influencer Relations:

• Source, analyze, and research influencers aligned with campaign goals and target audiences.
• Assist with influencer outreach, communication, and follow-ups to ensure timely confirmations.
• Track influencer deliverables, timelines, and approvals to ensure seamless execution.
• Review influencer content for brand alignment, accuracy, and required tags/handles.
• Maintain and update influencer databases, including performance metrics and contact details.
• Collect post-campaign analytics and creator insights.

Content Creative Coordination:

• Support development of influencer briefs and campaign materials.
• Assist in gathering and organizing assets (imagery, logos, links) for activations and content execution.
• Identify real-time content opportunities and social trends relevant to clients.

Event Coordination Execution:

• Support planning and execution of events, screenings, and activations.
• Coordinate logistics including guest lists, materials, and on-site needs.
• Staff in-person events and support real-time execution.

Project Management Account Operations:

• Manage day-to-day account responsibilities including drafting agendas, taking notes, and circulating recaps.
• Track timelines, deadlines, and deliverables across workstreams to ensure smooth execution.
• Maintain organized trackers, folders, and documentation across all account materials.
• Assist with budget tracking, expense management, and reporting.
• Manage translation processes (English/Spanish) with internal teams, clients, and vendors as needed.

Client Service Communications:

• Support client communication by drafting updates, status reports, and recaps for team review.
• Ensure timely follow-ups on client requests and internal action items.
• Participate in client meetings and effectively contribute to discussions.
• Build a strong understanding of client priorities to support proactive recommendations.

Requirements:

To be considered for this role, Associate Account Executive candidates must meet the below requirements.

• A Bachelor’s Degree in communications, public relations, marketing, or a related field.
• Fluency (written and verbal) in English and Spanish.
• Active user of social media and follower of content creators/influencers.
• Has two years of experience in public relations, marketing, or a related industry.
• Based in Miami or Los Angeles and able to staff and support in-person events at night, on weekends, and on holidays.