Director of Marketing

Job Summary

Pay: $40,000 - $50,000

The Director of Marketing is responsible for developing and executing strategic marketing initiatives that drive brand awareness, guest traffic, and revenue growth across all channels, with a strong emphasis on catering sales. This role leads marketing strategy, local store marketing, digital campaigns, and catering promotions, while partnering with operations to deliver measurable business results.

Marketing Strategy & Brand Growth

• Develop and execute integrated marketing strategies to drive traffic, sales, and brand awareness.
• Manage brand positioning, messaging, and consistency across all channels.
• Plan and execute regional, and local store marketing initiatives.
• Analyze market trends, customer insights, and competitor activity to inform strategy.

Catering Marketing & Sales

• Develop and lead catering marketing strategies to grow catering revenue and market share.
• Partner with operations to build scalable catering programs and sales processes.
• Create targeted campaigns to drive event, and group catering orders.
• Identify new business opportunities, partnerships, and local outreach strategies.
• Track catering KPIs (sales growth, conversion rates, repeat business) and optimize performance.

Digital & Performance Marketing

• Oversee digital marketing efforts, including social media, email, SMS, SEO/SEM, and online ordering platforms.
• Manage paid media campaigns and optimize ROI across channels.
• Leverage CRM and loyalty programs to drive guest engagement and retention.

Local Store Marketing (LSM)

• Develop tools and programs for restaurant-level marketing execution.
• Support grand openings, promotions, and community engagement initiatives.
• Ensure alignment between corporate strategy and local execution.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop the marketing team and external partners/agencies.
• Collaborate with operations, training, and leadership teams to align marketing with execution.
• Present performance results, insights, and recommendations to senior leadership.

Analytics & Reporting

• Establish and track KPIs for marketing and catering performance.
• Use data and analytics to drive decision-making and continuous improvement.
• Manage marketing budgets and ensure efficient allocation of resources.

• Fast-paced, growth-oriented environment.
• Collaboration with cross-functional teams and field operations.
• Some travel required for market visits, store openings, and events.

• Same-store sales growth
• Catering revenue and order growth
• Customer acquisition and retention rates
• Marketing ROI and campaign performance
• Brand awareness and engagement metrics
• Grand Opening Overall Turn Outs

• Degree in Marketing, Business, or related field preferred.
• 2 plus years marketing experience, preferably in QSR, restaurant, retail, or hospitality.
• Proven experience driving catering sales or B2B marketing programs.
• Strong understanding of digital marketing, brand management, and customer acquisition.
• Experience managing multi-unit or franchise marketing programs preferred.
• Strategic thinking with strong execution skills
• Data-driven decision-making and analytical mindset
• Leadership and team development
• Excellent communication and presentation skills
• Project management and organizational skills
• Creative problem-solving and innovation
• Experience with CRM, loyalty platforms, and marketing automation tools.
• Proficiency in digital advertising platforms (Google, Meta, etc.).
• Familiarity with online ordering systems and third-party delivery platforms.
• Strong skills in Microsoft Office Suite (Excel, PowerPoint).

• Employee discount
• Paid time off
• Paid training
• Opportunity for career growth and advancement

Salary : $40 - $50