VP of Finance

Employment Status: Full-time, benefits eligible 

Reports To: CEO

     Who We Are

Training isn’t just something you do, it’s a lifestyle you choose. We create premium lifting gear, apparel, and equipment that provides support, stability, and increased performance. Gymreapers represents the culture of training.

And we haven’t even scratched the surface of our opportunity. As more consumers trends more towards the power of strength training - we are well positioned to disrupt this category. Gymreapers’ gear and apparel is a reflection of our customers’ identity. Our brand gives them confidence and a competitive edge to take it to the next level. Together we align to the core value that “Nothing is Given, Everything is Earned.”

Overview

Gymreapers is seeking a highly strategic and operator-minded Vice President of Finance to lead and scale the company’s financial function as we grow from in our next phase of growth. This role will serve as a key member of the leadership team, owning financial strategy and overall financial performance across all business channels (Amazon, DTC, Wholesale).

The VP of Finance will not only oversee FP&A and accounting, but will actively shape company strategy, drive profitability, and build the financial infrastructure required to support rapid growth, new vertical expansion, and potential capital events.

Key Responsibilities

1. Financial Strategy & Leadership

• Own the company’s financial strategy, including long-term planning and growth roadmap
• Partner with CEO and executive team on strategic initiatives and major business decisions
• Translate company vision into actionable financial plans and KPIs
• Lead company-wide budgeting, forecasting, and financial planning processes

2. Capital Allocation & Profitability

• Optimize capital allocation across inventory, marketing, hiring, and real estate investments
• Drive EBITDA growth through margin expansion and cost discipline
• Evaluate ROI across all major investments (marketing, product launches, expansion initiatives)
• Build frameworks for prioritizing high-return initiatives

3. Financial Operations & Infrastructure

• Oversee FP&A, accounting, and financial reporting functions
• Ensure accurate, timely financial reporting and compliance
• Build scalable financial systems, processes, and controls to support growth
• Improve cash flow visibility and working capital management

4. Strategic Finance & Growth Initiatives

• Lead financial modeling for new verticals (supplements, gyms, retail expansion)
• Support pricing strategy, promotional planning, and margin optimization
• Evaluate expansion opportunities (new channels, partnerships, acquisitions)
• Prepare company for future capital events (debt financing, private equity, or exit)

5. Inventory & Supply Chain Finance

• Oversee inventory strategy and working capital efficiency
• Optimize cash conversion cycle and inventory turns
• Partner with operations to align demand planning with financial goals
• Manage financial impact of freight, landed costs, and supplier decisions

6. Team Building & Leadership

• Build and lead a high-performing finance team (FP&A, accounting, analysts)
• Develop talent and establish clear performance standards
• Create a culture of accountability, ownership, and operational excellence
• Partner cross-functionally with operations, marketing, and leadership teams

Qualifications

Required

• 8–15 years of experience in finance (FP&A, investment banking, private equity, or senior finance leadership)
• Proven experience leading finance in a high-growth consumer or ecommerce business
• Strong financial modeling and analytical capabilities
• Deep understanding of unit economics, contribution margin, and cash flow dynamics
• Experience managing and scaling teams

Preferred

• Experience in $20M–$200M consumer brands or ecommerce businesses
• Background in founder-led or private equity-backed companies
• Experience with inventory-heavy and multi-channel businesses (Amazon/DTC/Wholesale)
• Familiarity with BI tools and financial systems implementation

Key Competencies

• Strategic Thinking: Ability to connect financials to long-term business strategy
• Operator Mindset: Balances strategy with execution and results
• Leadership: Builds and leads high-performing teams
• Decision-Making: Makes data-driven decisions while using high judgment

 Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.