Demo

Commercial Lines Producer

Guy Hurley Insurance
Farmington, MI Full Time
POSTED ON 4/9/2026
AVAILABLE BEFORE 6/8/2026

About Us

Guy Hurley, LLC is a leading insurance agency based in Rochester Hills, Michigan, specializing in comprehensive insurance and bonding solutions for businesses and our personal lines clients. As insurance professionals, we are committed to helping people just like you find solutions for all your insurance needs. Once we understand your policy needs and goals, we'll work to develop a program tailored to you. Today’s environment can bring concerns, and even, dangers. That's why we work closely with our clients to anticipate these challenges and address them before they happen. Knowledge is power. It’s also the foundation for intelligent, well-considered decisions. When you have questions about which insurance policies are right for you, sound decisions are vital in helping you pursue your goals and protect your future. For many, understanding every aspect of the insurance space can be daunting.

We recognize that everyone encounters challenges along the way and strive to anticipate those situations as they occur. Our only goal is to keep you and your loved ones protected with the policies you need.

Commercial Lines Producer

Position Summary:

We are seeking an experienced and results-driven Commercial Lines Producer to join our team. The successful candidate will be responsible for generating new business opportunities, managing client relationships, and providing risk management advice on commercial insurance products. This role requires a proactive professional with a strong desire to become an expert in the commercial insurance market and the ability to approach each sales situation with a consultative approach.

Key Responsibilities:

Sales and Business Development:

  • Identify and target potential commercial clients through various prospecting methods including networking, cold calling, warm leads, and referrals.
  • Work with the Director of Sales to develop and implement effective sales goals and strategies to achieve new business numbers.
  • Conduct thorough needs assessments to understand clients' insurance requirements and recommend appropriate coverage options.
  • Prepare and present insurance proposals to prospective clients, highlighting the benefits and value of our insurance solutions.
  • Keep accurate records and maintain your new business sales pipeline in our Customer Relationship Management (CRM) system.

Client Relationship Management:

  • Build and maintain strong, long-term relationships with clients to ensure their ongoing satisfaction and loyalty.
  • Serve as the primary point of contact for clients, addressing their questions, concerns, and service needs promptly.
  • Conduct regular reviews of clients' insurance programs to ensure continued adequacy of coverage and identify opportunities for cross-selling and up-selling additional products.
  • Communicate with the service team to be able to provide the highest level of service for clients and maintain industry standard retention rates.

Market and Industry Knowledge:

  • Stay informed about industry trends, market conditions, and regulatory changes affecting commercial insurance.
  • Develop and maintain strong relationships with insurance carriers and underwriters to negotiate favorable terms and conditions for clients.
  • Attend industry events, conferences, and training sessions to enhance professional knowledge and network with industry peers.

Documentation and Compliance:

  • Ensure all client records are accurately maintained in accordance with company policies and regulatory requirements.
  • Prepare and submit all required documentation for new business, policy renewals, and endorsements in a timely manner.
  • Collaborate with internal teams, including account managers and support staff, to ensure seamless service delivery to clients.

Qualifications:

  • High School Diploma required; Bachelor’s degree in Business, Finance, or a related field preferred
  • Active Michigan Property & Casualty license required, or the willingness to obtain the license within 90 days of employment
  • Minimum of 1 year of commercial insurance sales experience highly desired
  • Demonstrated success in prospecting, generating new business, and driving revenue growth
  • Solid understanding of commercial property and casualty insurance products and coverages
  • Proficiency in Microsoft Office Suite and agency management systems such as AMS360 or Applied Epic (or comparable CRM platforms)
  • Strong sales, presentation, negotiation, and communication skills
  • Adaptable and resilient, with the ability to navigate market changes and handle rejection effectively
  • Proven ability to build and maintain relationships with clients (including business owners and executives), carriers, and industry partners
  • Self-motivated, goal-driven, and capable of working both independently and collaboratively
  • Comfortable in a fast-paced environment, with the ability to meet deadlines and deliver high-quality results
  • Willingness to travel occasionally as needed
  • Ability to pass a criminal background check, as permitted by law

Hours: Monday-Friday, 8:30am-5:00pm

Office Locations:

  • 989 East South Boulevard, Suite 200, Rochester Hills, MI 48307
  • 33215 Grand River Avenue, Farmington, MI 48336

Benefits:

  • Competitive Compensation Package
  • Health Insurance Plans (PPO, HSA, Copay Options)
  • Dental Insurance
  • Vision Insurance
  • Company Paid Disability Insurance
  • Supplemental Insurance including Critical Illness, Accident, Legal, Pet Insurance
  • 401(k) with Safe Harbor Match
  • Paid Time Off
  • Paid Holidays

No Solicitation Notification to Agencies: Please note that Keystone and our Partner Agencies do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Keystone will not consider or approve payment to any third parties for hires made.

Salary.com Estimation for Commercial Lines Producer in Farmington, MI
$81,652 to $111,278
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