What are the responsibilities and job description for the Sales / Store Manager - Williams position at Gunfighter Canyon?
Sales / Store Manager – Williams, AZ
Gunfighter Canyon is seeking an accomplished sales professional to lead our firearms retail store and indoor shooting range in Williams, Arizona. The ideal candidate brings a proven sales track record, strong leadership, and a commitment to delivering an exceptional customer experience. This role is responsible for driving revenue, developing a high-performing team, and ensuring safe, compliant operations.
About Gunfighter Canyon
Gunfighter Canyon is Northern Arizona's premier indoor shooting range and firearms retail destination, with locations in Flagstaff, Williams, and Page. We serve a diverse local and international clientele and maintain the highest standards of safety, compliance, and customer service.
Key Responsibilities
Sales Leadership
- Own store sales performance and consistently meet or exceed revenue targets.
- Lead by example on the sales floor across range experiences, firearms, ammunition, memberships, and add-on products.
- Coach staff on consultative selling, upselling, and increasing average transaction value.
- Identify and develop new revenue opportunities, including group bookings, local partnerships, events, and tourism traffic.
- Monitor daily sales metrics and adjust strategy based on results.
Operations and Team Management
- Oversee daily store and range operations to ensure efficiency and a high level of service.
- Recruit, train, schedule, and develop sales associates and range safety officers.
- Manage inventory, cash handling, and store security.
- Execute company promotions and local marketing initiatives.
Compliance and Reporting
- Maintain strict compliance with ATF, NICS, and all federal and state firearms regulations.
- Ensure all firearm transactions, Form 4473s, and background checks are accurate and complete.
- Conduct routine audits of compliance records.
- Provide weekly sales and operations reports to senior leadership.
Qualifications
Required
- Minimum of 3 years of sales experience with a proven record of meeting or exceeding targets.
- Minimum of 2 years of supervisory or management experience in retail, sales, or hospitality.
- Strong interpersonal, negotiation, and closing skills.
- Excellent leadership, communication, and organizational skills.
- Ability to pass a background check and meet all legal requirements to handle firearms.
- Valid driver's license.
Preferred
- Experience in firearms retail, sporting goods, automotive, tourism, or other high-value sales.
- Firearms knowledge; training is provided for the right candidate.
- Veterans are strongly encouraged to apply.
Compensation and Benefits
- Competitive base salary, depending on experience ($40,000–$50,000 per year).
- Sales performance incentives.
- 401(k) with company match.
- Paid vacation and sick leave.
- Employee discounts on firearms, ammunition, and range time.
- Career growth with an expanding, multi-location company.
Schedule
Full-time, salaried position. Must be available evenings, weekends, and holidays as needed.
Start Date: Immediate.
Qualified candidates are encouraged to apply with a résumé highlighting their sales achievements and leadership experience.
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Paid time off
Work Location: In person
Salary : $40,000 - $50,000