Director of Marketing

Position Summary:

Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort’s business objectives to deliver gaming volumes, market share, and return on investment.

About Us:

At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:

Love: Love your brothers and sisters and share with them.

Truth: Be true in everything you do. Be true to yourself and to your fellow Humans.

Respect: You must give respect if you expect respect. Respect everyone, all persons, and all the things created.

Bravery: To do what is right, even in the most difficult of times.

Honesty: Be honest in every action and provide good feelings in your heart.

Wisdom: We cherish knowledge; wisdom is used for the good of the people. 

Humility: Know that you are equal to everyone else, no better, no less.

In this Role:

• Collaborate with property executives on strategic development, direction, and implementation of all marketing activities, including but not limited to, database marketing, advertising, public relations, promotions, entertainment, player development, and special events.
• Directly oversee the revenue and growth and operation of the property’s Gift Shop.
• Create, implement, and manage strategic and effective marketing plans that coincide with revenue-generating departments’ goals and objectives.
• Lead the internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, out-of-home, and radio.
• Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property.
• Participates in budget development and monitors marketing spending.
• Responsible for proper audit trails and regulatory compliance.
• Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc.
• Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events.
• Mentor, coach, and discipline Marketing Team Members based on their individual developmental needs.
• Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort’s “Unsurpassed Service Standards.”
• Maintain a high level of personal integrity on and off duty.
• Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.
• Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.
• Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.   
• Maintain excellent grooming and uniform standards. 
• All other duties as assigned.

Essential Qualifications:

• Must be 21 years of age. 
• Bachelor’s Degree with a concentration in advertising, business, marketing, or hospitality/casino management required.   Experience in lieu of a degree may be considered.
• Must have a minimum of ten (10) years of combined gaming/hotel/ hospitality experience.
• Must have a minimum of five (5) years of management experience in a casino marketing department; at a resort/gaming property that comprises of at least 1800 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets.  
• Must possess a strong, outgoing, enthusiastic, and friendly personality with a demonstrated ability to logically plan, organize, can complete work.
• Ability to respond and communicate effectively to sensitive inquiries and complaints.
• Superior business skills including the use of data to drive decision making and strong communication and organizational skills.
• Highly responsible with the ability to meet deadlines with a high sense of urgency.
• Must be dependable and flexible with work schedule.
• Must be able to gaming license through the Gun Lake Tribal Gaming Commission.

Physical Requirements:

• Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
• Must have the manual dexterity to operate job-related equipment. 
• Ability to sit, walk, stand, run, and climb stairs for the duration of shift.
• Must have the ability to access all properties and areas.
• Must be able to lift up to 50 lbs. with or without assistance.
• Ability to read, write, and input data into the computer.
• Ability to stoop, crouch and kneel.

Work Conditions:

Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp.

Disclaimer and Conditions of Employment:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job.  These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.   

All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.    

Indian Preference:

The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies. 

Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.