What are the responsibilities and job description for the Sr. Visual Designer position at Guitar Center?
PURPOSE OF THE JOB
The purpose of this job is to design and produce digital-first creative assets that support Guitar Center’s performance marketing initiatives. The Senior Visual Designer will focus on creating ads, landing pages, web graphics, and emails optimized for measurable results. By combining design expertise with performance insights, this role ensures that creative assets drive engagement and conversions while maintaining brand standards.
RESPONSIBILITIES/DUTIES
- Develop/create production ready marketing assets for digital delivery mediums.
- Collaborate with the digital marketing team to incorporate performance data (CTR, ROAS, engagement, conversions) into creative iterations.
- Research, develop, concept, and present multi-concept campaign components to align with customer behavior and platform best practices.
- Actively participate in team meetings for campaign concept brainstorming and development. Partner with team members as needed to develop and produce visual communication materials that support the brand strategy.
- Partner with copywriters, performance marketers, and developers to deliver high-quality creative on time and within budget.
- Support A/B testing initiatives by developing creative variations and incorporating learnings into future work.
- Maintain awareness of digital advertising trends, platform innovations, and emerging design practices.
- Support motion and interactive asset creation when needed.
- Additional duties and campaign support as assigned.
Qualifications:
MINIMUM REQUIREMENTS & SPECIAL ATTRIBUTES
- Bachelor’s Degree (or 4 years of equivalent work experience), preferably in Graphic Design or related field
- Valid state driver’s license and automotive insurance.
- 4 years of relevant work experience (in addition to degree or years of previous experience)
- 1 year of project management experience
- Advanced knowledge of Adobe Creative Suite and expert-level proficiency in Figma.
- Familiarity with motion graphics, lightweight animation, and digital ad platforms preferred.
- Skilled proficiency developing creative campaign concepts
- Strong portfolio showcasing digital ad design, web assets, and conversion-focused creative.
Why Guitar Center? Here’s just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $70,000- $90,000 depending on background and experience.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Why join us?
With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to recruiting@guitarcenter.com.
Salary : $70,000 - $90,000