Marketing Specialist

Marketing SpecialistGuilderland Public Library

About Us: The Guilderland Public Library is a vibrant community hub dedicated to providing exceptional library services and resources to residents of all ages. We are seeking a dynamic and creative Marketing Specialist to help us tell our story.

Position Summary: This position is located in the Admin Department of the library and is not represented by a collective bargaining unit. The Marketing Specialist is responsible for developing and executing comprehensive marketing plans to promote the library’s programs, services, and collections. The candidate may also function as a back-up for the Library Administrative Assistant. This role requires a strong understanding of marketing principles, excellent communication skills, and a passion for libraries.

Responsibilities:

• Develop, coordinate, and implement effective marketing strategies and campaigns to increase library service usage, event attendance, and awareness within the community.
• Evaluate existing library marketing strategies and outlets, and adjust as necessary to meet the community where they are.
• Collaborate with library staff and administration to identify marketing opportunities, collect information/assets, and develop targeted campaigns.
• Track and analyze marketing campaign performance to measure effectiveness and ROI, and produce a monthly marketing report.
• Create and manage written and visual content for the library’s website and social media platforms, engaging users and maintaining a strong online presence.
• Create and maintain library brand guidelines and digital repository of templates and graphics to ensure consistency of materials.
• Utilize software tools such as the Adobe Creative Suite, Google Workspace, Microsoft Office Suite, and Canva to generate documents and graphics.
• Take and organize photographs of Library events, its building and grounds, and service points.
• Correspond with media outlets to share event listings and press releases.
• Manage advance scheduling of graphics for in-house display screens and the outdoor electronic sign.
• Stay up-to-date on marketing trends and best practices.
• Manage the library’s marketing budget.
• Provide back up administrative duties and special projects as assigned including but not limited to: answering phones, updating the event library calendar, compiling reports, posting job openings, meeting room schedules etc.
• Attending Outreach events when necessary.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, graphic design, fine art, or a related field preferred.
• Minimum of 2 years of experience in marketing or public relations.
• Strong proficiency in social media platforms and website management.
• Experience with InDesign, Canva, and Photoshop.
• Excellent written and verbal communication skills.
• Creative and innovative thinker with a strong attention to detail.
• Ability to work independently and as part of a team.
• Experience in the library or non-profit sector is a plus.

Minimum Qualifications:

• Please note: The Guilderland Public Library is governed by Albany County Civil Service. Each candidate for this position must meet the minimum qualifications for the Administrative Assistant (Libraries) title, which include:
• Possession of a Bachelor’s Degree from a regionally accredited or New York State registered college or university AND two (2) years of clerical experience in a library setting OR two (2) years of paid experience in graphic design or digital marketing.
• Additional details about the Administrative Assistant (Libraries) title are below.
• There is no current exam for this title and it is being submitted for the NY Helps program. Until approved, the candidate will be hired provisionally.

Benefits: We offer a competitive salary starting at $60,000 commensurate with experience, as well as a generous benefits package including NYS Retirement, Health Insurance, PTO, EAP, and Deferred Comp.

To apply, please submit a cover letter, resume, and portfolio of your work to Assistant Director, Natalie Hurteau at HurteauN@guilderlandlibrary.org

Deadline: September 13, 2024

Note: This job description is a general overview of the position and is not intended to be an exhaustive list of duties and responsibilities.

ADMINISTRATIVE ASSISTANT (LIBRARIES)

DISTINGUISHING FEATURES OF THE CLASS:Employees in this class perform specialized paraprofessional, non-librarian duties independently within prescribed responsibilities and under the supervision of the Director, Assistant Director and other Librarians. Incumbents act as a point of contact for the administration, the board of trustees and the general public. For the administration and the board, the incumbent functions in a highly confidential capacity to perform financial recordkeeping, prepare research reports and memoranda, maintain/digitize files and records, write correspondence, record meeting minutes, process mail and manage an inventory of supplies. For the general public, the incumbent organizes special events, coordinates library programs and is responsible for all library meeting room applications and reservations. The incumbent will regularly use of library catalog software and specific event scheduling software. They will make flyers, and digital marketing materials and update the website and social media. They also may act as a phone receptionist, making referrals as needed. Does related work as required.

TYPICAL WORK ACTIVITIES:

• Make flyers and marketing materials;

• Updates the website and social media;

• Prepares memoranda, research reports and maintains files for the Library Director, administration and the board of trustees; • Utilizes library catalog software to extract information required by the administration;

• Coordinates all library meeting room applications and reservations using specialized Evanced software; • Organizes special events and coordinates library programs for the public;

• Maintains, organizes and digitizes library records for retention;

• Acts as the initial point of contact for the administration and board of trustees and any other library communication; • Writes basic correspondence;

• Performs basic financial recordkeeping and maintains daily cash receipts;

• May act as a phone receptionist and initial point of contact for all library related questions, referring more complex questions to a Librarian or appropriate departments;

• Records and transcribes board of trustees meeting minutes;

• Processes incoming and outgoing mail;

• Monitors, maintains and orders supplies as needed;

• Performs various administrative tasks in a highly confidential capacity as assigned by the Library Director.

FULL PERFORMANCE KNOWLEDGE, SKILLS, ABILITIES, AND PERSONAL CHARACTERISTICS:• Thorough knowledge of principles, practices and policies of library services and office management; • Thorough knowledge of office terminology, procedures and equipment applicable to clerical library work; • Thorough knowledge of common office software programs used for word processing, spreadsheets and databases; • Good knowledge of digital marketing software, website maintenance software and social media posting processes; • Good knowledge of library catalog software and event scheduling software;

• Good knowledge of business arithmetic and English;

• Ability to represent the library to the general public with tact and courtesy;

• Ability to do library research;

• Ability to follow oral and written instruction;

• Ability to prepare written reports;

• Ability to troubleshoot and solve problems that commonly arise in a library;

• Ability to get along well with subordinates and others and to secure their cooperation;

• Physical condition commensurate with the position.

MINIMUM QUALIFICATONS:

Possession of a Bachelor’s Degree from a regionally accredited or New York State registered college or university AND two (2) years of clerical experience in a library setting OR two (2) years of paid experience in graphic design or digital marketing.

Juris. Class: Competitive

ACCS Adopted: 9/16

Revised: 7/23

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Guilderland, NY 12084 (Preferred)

Ability to Relocate:

• Guilderland, NY 12084: Relocate before starting work (Required)

Work Location: In person

Salary : $1,000 - $60,000