What are the responsibilities and job description for the Director of Field Marketing position at Guild Garage Group?
(Lifecycle, CRM & Marketing Operations)
Company: Guild Garage Group (multi-brand home services)
Location: Remote; occasional travel
Type: Full-time
Reports to: Head of Marketing
About Guild Garage Group: We're the fastest-growing, PE-backed garage door platform with 25 local brands. We're a driven, high-performing, data-driven team that cares equally about culture and KPIs—we move fast, measure what matters, and win together.
The Director of Field Marketing leads seasonal offers, the content calendar, and integrated campaigns across Guild Garage Group's local brands. You are the glue between local brand leaders, operations, agencies, and our marketing specialist team. This senior role drives brand awareness, customer acquisition, and market growth by coordinating lifecycle/CRM programs and partnering closely with Operations, the Call Center, and the Director of Digital.
Key Responsibilities
- Strategic planning: Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels.
- Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI.
- Team leadership: Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards.
- Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars.
- Lifecycle & CRM: Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch).
- Performance analysis: Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends.
- Brand management: Ensure consistent brand voice and compliant messaging across all touchpoints.
- Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives.
- Agency & vendor relations: Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes.
Qualifications
- 7 years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred).
- Previous experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes.
- Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions.
- Excellent communication, interpersonal, and cross-functional leadership skills.
- Required: Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation & execution. ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required.
- Bachelor's in Marketing/Business or equivalent experience.
Guild Garage Group is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, Guild may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check.
- This posting provides details on potential commissioned compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as a salary offer.
#GuildHP