What are the responsibilities and job description for the Director of Digital Marketing position at Guild Garage Group?
Paid Ads, Web & Marketing Ops
Company: Guild Garage Group
Location: Remote, with occasional travel
Type: Full-time
Reports to: Head of Marketing
About the Role
About Guild Garage Group: We're the fastest-growing, PE-backed garage door platform with 25 local brands. We're a driven, high-performing, data-driven team that cares equally about culture and KPIs—we move fast, measure what matters, and win together.
The Director of Digital Marketing owns the digital growth strategy and marketing-ops foundation for Guild Garage Group's multi-brand portfolio. The Director of Digital Marketing is responsible for developing, implementing, and overseeing all digital marketing initiatives to drive online brand awareness, lead generation, and customer acquisition. This senior role leads paid media (PPC/LSA, Paid Social, Programmatic), SEO and web/CRO, and partners closely with the Director of Field Marketing to support local brands with best-in-class execution, attribution, and reporting.
Key Responsibilities
- Strategic planning: Define and execute a digital roadmap across acquisition channels (PPC/LSA, Paid Social, SEO, Programmatic, CRO) aligned to revenue and capacity goals.
- Budget management: Own digital media budgets and pacing; optimize channel mix and geo allocation to achieve CAC/ROAS targets.
- Team & agency leadership: Lead internal specialists and manage PPC/SEO/Web agencies; set SLAs, scorecards, and run WBR/QBRs.
- Marketing operations & data: Oversee digital lead integrations to CRM (e.g., ServiceTitan, Zapier, webhooks, API's), lead automations, dynamic number insertion (DNIs), and tag governance (GA4/GTM/UTMs). Maintain data hygiene from all digital channels.
- Attribution & reporting: Ensure accurate offline conversion imports and build revenue-aligned dashboards; translate performance into clear actions. Track and analyze key digital performance metrics using tools like Google Analytics. Translate data into actionable insights for continuous improvement.
- Web & CRO: Guide website/landing page strategy, UX/form performance, site speed/ADA, and an experiment-driven testing roadmap.
- SEO & GSC: Own local/technical SEO and Google Search Console hygiene; turn insights into content and CRO opportunities.
- Cross-functional collaboration: Partner with Field Marketing on offer/calendar alignment, LSA/PPC feedback loops, remarketing, and brand needs by market. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives.
- Compliance & governance: Maintain TCPA/privacy best practices, data hygiene, and access controls across platforms.
Qualifications
- 7 years in digital/performance marketing with marketing-ops depth (multi-location/home services preferred). Previous experience in a managerial or senior digital marketing role.
- Proven ownership and strong understanding of SEO, SEM, PPC, social media, and content marketing with $1M annual media responsibility.
- Required: Proven ownership of CRM integrations and lead plumbing (ServiceTitan required or equivalent), Zapier/webhooks, API's. Hands-on with GA4, GTM, UTM governance, DNIs/call tracking, and offline conversion pipelines.
- Strong agency/vendor management, excellent analytical rigor, proficiency with web analytics tools, and cross-functional leadership.
- Strong communication and leadership skills with experience managing a team.
- Bachelor's in Marketing/Business or equivalent experience.
Guild Garage Group is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, Guild may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check.
- This posting provides details on potential commissioned compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as a salary offer.