What are the responsibilities and job description for the Director of Marketing position at Guidry & Horaist Orthodontics?
Join our growing orthodontic practice, a leader in creating beautiful smiles since 2012. With a commitment to patient-centered care and innovative treatment options, we proudly serve our community by providing exceptional orthodontic services. We are seeking a creative and results-driven Marketing Manager to elevate our brand and engage our patients.
Position Overview:
As the Marketing Manager, you will develop and execute strategic marketing initiatives to promote our practice, attract new patients, and strengthen relationships with existing ones. This role requires a blend of creativity, analytical skills, and a passion for healthcare marketing.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to enhance brand visibility and patient acquisition.
- Oversee digital marketing efforts, including social media, to ensure alignment with overall business goals.
- Create engaging content for various platforms, including TikTok, Instagram, Facebook and promotional materials that resonate with our target audience.
- Monitor and analyze market trends and competitive activity to identify opportunities for growth.
- Collaborate with the clinical team to ensure marketing messages align with practice values and patient interests.
- Manage marketing budgets effectively and report on campaign performance metrics.
- Organize community outreach programs and events to increase brand awareness and foster relationships with dental colleagues.
- Work with external partners such as advertising agencies and graphic designers to develop promotional campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field is preferred but not required
- Proven experience in a marketing role, preferably in the healthcare or dental industry is preferred.
- Excellent written and verbal communication skills with exceptional attention to detail.
- Creative mindset with the ability to think strategically and solve problems.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Why Join Us?
- Be part of a dynamic team dedicated to improving smiles and lives.
- Competitive wages and benefits package.
- Opportunities for professional development and growth within our expanding practice.
- Supportive work environment that fosters innovation and collaboration.
How to Apply:
If you’re ready to take on a new challenge in a thriving orthodontic practice, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience to ghorecruiter@gmail.com.
Guidry & Horaist Orthodonitcs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $20.00 - $25.00 per hour
Expected hours: 32 – 40 per week
Benefits:
- 401(k)
- Employee discount
- Paid time off
Schedule:
- 8 hour shift
Work Location: In person
Salary : $20 - $25