Content Creator & Marketing Specialist - Mt Rainier Admin

ESSENTIAL FUNCTIONS

• Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage , retail, recreation, landscapes, and guest activities.

• Produce engaging short-form video content (Instagram Reels, Tik Tok, You Tube shorts) optimized for social performance.

• Develop branded story telling series that showcase seasonal offerings, associate expertise , and guest adventures across all lines of business.

• Edit and deliver polished content using industry standard tools.

• Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction adhering to all National Park Service compliance protocols.

• Manage day-to-day content scheduling and publishing across key platforms – Instagram, Facebook, Tik Tok, You Tube, LinkedIn.

• Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.

• Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.

• Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.

• Assist in shaping marketing direction by providing creative input, field-based insights, and performance feedback.

• Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.

• Ensure all content aligns with both Mt. Rainier Guest Services branch branding , park partner standards and corporate image.

• Capture vendor, community, and partner stories that enhance authenticity and local connection.

• Support guest-facing activations including influencer visits, pop-up experiences, media opportunities, and promotional events.

SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE

• High School Diploma/G.E.D. equivalent required ; secondary education in a related field is preferred .

• Strong knowledge of content creation tools like Cana and Adobe Creative Suite (Photoshop, Premiere).

• Deep knowledge of how different platforms operate and understanding of interpreting analytics.

• Able to communicate clearly and concisely, both orally and in writing .

• Able to accurately handle confidential and sensitive information .

• Must be service and safety oriented . Must possess a sense of awareness, timelines, urgency, common sense, and have a very strong attention to detail . Strong organization and time management skills are a must .

• Strong level of knowledge and comfort with Windows operating system and MS Office software required .
  

PHYSICAL AND MENTAL REQUIREMENTS

• Availability for seasonal position (April 2026 – October 2026)

• Lift, carry, and push up to 25 lbs. occasionally .

• Able to sit for long periods up to two hour stretches. Perform repetitive motions like bending, grasping, and typing

• Able to spend long periods on the telephone an d working on computer .

• Strong physical ability to hike and move through the park to enable capturing features of the area.

• Read and write work-related documents in English .

• Speech recognition and clarity, including the ability to understand the speech of visitors , co-workers and guests, and the ability to speak clearly in order to be understood by same in English.

• Constantly communicate and receive written and verbal communication with other employees in fast -paced environment .
  

EQUIPMENT USED

• Typical office equipment (computers, multi-extension phone system, fax, copiers, scanners, among others) , as well as audio visual equipment and lighting necessary for content creation.