What are the responsibilities and job description for the Marketing Associate position at Guardian Life Insurance Company?
Ready to accelerate your marketing career at the intersection of data, technology, and collaboration? Guardian’s Marketing & Communications organization is hiring a cohort of early-career professionals eager to grow fast, contribute from day one, and build in-demand skills across digital, analytics, paid media, creative and marketing operations.
This role is a strong fit for early-career talent looking for meaningful work, high-quality development, and exposure to a broad marketing ecosystem. You’ll join a collaborative, purpose-driven team that values curiosity, a bias for action, strong execution, continuous learning, and the opportunity to make an impact while building your career.
You are:
A motivated, early-career marketer who takes ownership of your work and learns quickly. You bring strong attention to detail, but you are also curious about why things work – not just how. You are comfortable working with data, systems, and processes, and you take pride in delivering accurate high-quality work. You do your best work in a fast-moving environment with clear standards, welcome feedback, and collaborate effectively to keep work moving. You are energized by collaboration and motivated by doing work that matters. within a purpose-driven organization.
You have:
Up to 4 years of relevant experience in end to end marketing process, integrated campaigns, analytics, digital operations, communications, content development, creative or a related field
Hands-on experience one or more marketing or analytics platforms, such Adobe Workfront, Adobe Analytics, Google Analytics, content management tools, paid media platforms, creative and other marketing tools
Experience supporting campaigns, reporting, digital experiences, or operational workflows —and improving them through insight, iteration, or optimization
Strong attention to detail and comfort working within structured processes, standards, and deadlines
A bachelor’s degree or equivalent practical experience
Core capabilities include:
Technology Savvy: Operate within marketing platforms (CMS, ad platforms, analytics/dashboards, workflow tools) by following defined processes and standards.
Measurement & Data Literacy: Understand common marketing metrics and can validate, interpret, and summarize results to support optimization.
Governance, Standards & QA: Apply tagging/UTM, brand/content governance, QA checks, and documentation to ensure quality and consistency.
Integrated Channel Workflow Awareness: Understands how work moves across paid, owned, earned, creative, and analytics and where their work fits.
Insight & Recommendation Support: Surfaces observations, issues, and opportunities clearly for channel owners/partners; escalates when needed.
Stakeholder Service & Delivery: Delivers reliable support to marketing partners with clear handoffs, SLAs/turnaround expectations, and responsive communication.
You will:
Deliver marketing operations, analytics, content or digital support work using established tools, processes, and standards that support active business priorities
Enable the successful launch of campaigns, digital experiences, reporting, insights, or creative assets with speed, accuracy, and quality
Maintain and improve content, data, dashboards, or system inputs in line with defined standards and service-level expectations —while identifying opportunities to make processes easier, faster, or more effective
Solve clearly-scoped problems independently and apply sound judgement when escalating more complex issues
Collaborate across Marketing, Communications, Data & Technology, and the business to deliver against shared goals
Build deep familiarity of Guardian’s customers, platforms, and marketing ecosystem—and grow expertise over time
**This is a range posting. We are considering applicants for Marketing Associate and Marketing Specialist roles determined by expertise and years of experience.
About the Cohort‑Based Hiring Approach
This role is part of a cohort-based hiring model designed to create a more flexible and thoughtful matching process. All candidates apply to the same core role and level, and during interviews may connect with leaders across multiple marketing teams.
After hire, each colleague is aligned to a primary focus area based on their experience, strengths, interests, and business needs. This approach helps create a strong match between what you do best, what you want to build next, and where the business needs support most. Focus areas may include:
Digital experience and website operations
Paid media operations and execution
Marketing analytics and reporting
Marketing intelligence and insights
Campaign list management and automation
Creative and design operations support
Regardless of focus area, all roles share the same level expectations, compensation range, development path, and opportunity for growth, giving every colleague a strong foundation to learn, contribute, and advance.
Location
The primary location for this position is Bethlehem, PA, with a hybrid schedule of 3 days per week in office.
Will also consider Hudson Yards NY candidates with a hybrid schedule of 3 days per week in office.
Salary Range:
$59,120.00 - $88,677.50The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.
Visa Sponsorship
Guardian is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.
Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment
As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.
Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com, making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via MyHR@glic.com.
Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Salary : $59,120 - $88,678