What are the responsibilities and job description for the Marketing & Lead Generation Specialist position at Guardian Fire Protection Services, LLC?
Marketing & Lead Generation Specialist
About the Company
Guardian Fire Protection Services, LLC is a leading provider of fire protection, life safety, and security solutions, proudly serving the Mid‑Atlantic, Midwest, and Southeast regions for more than 45 years. Headquarters in Rockville, Maryland, Guardian operates 23 offices across 8 states and supports more than 90,000 customers across a wide range of industries. Guardian delivers comprehensive, end‑to‑end service across the fire, life safety and security industries. Our capabilities include fire sprinklers, fire alarms and monitoring, fire pumps, extinguishers, special hazards systems, marine fire protection, and integrated security solutions that include access control systems and CCTV. Our continued growth is fueled by deep technical expertise, trusted customer relationships, strong business performance, and a disciplined acquisition strategy that ensures consistent quality and service across all locations.
Our People & Culture
At Guardian and our affiliated companies, our people are the foundation of our success. We're committed to hiring and developing talented, passionate professionals who share our mission to protect lives and property. As we continue to grow, we offer meaningful career opportunities within a dynamic organization focusing on customer service, technical expertise, collaboration and long-term success.
Learn more at www.GuardianFireProtection.com
About the Opportunity
Guardian is seeking a Marketing & Lead Generation Specialist who can take ownership of HubSpot as a core revenue-driving engine, focusing on driving revenue growth as a key performance metric. This role goes beyond campaign execution, it focuses on improving systems, solving workflow and data challenges, and driving measurable pipeline growth through targeted lead generation strategies.
The Marketing & Lead Generation Specialist role will serve as the HubSpot expert responsible for improving automation, segments, and building email programs that convert and expand revenue opportunities across both new and existing customers.
Job Duties
Email Marketing
- Manage HubSpot as the email marketing platform, ensuring it's optimized, integrated, and driving opportunities to the sales team across the Mid-Atlantic and Midwest locations.
- Develop, execute, and continually improve email campaigns to nurture leads and generate sales opportunities.
- Cross-sell and retarget existing customer database of over 80,000 B2B contacts.
- Develop customer journey mapping to improve engagement and conversion rates.
- Build segmented lists and targeted sequences that improve engagement and conversion.
- Run A/B testing on subject lines, email content, and CTAs to refine performance.
- Monitor deliverability, engagement metrics, and campaign analytics.
CRM, Data, & Reporting
- Ensure HubSpot, Salesforce, and CRM are fully integrated, with data flow and accurate reporting.
- Troubleshoot workflow issues, sync errors, and automation breakdowns.
- Maintain clean and accurate lead data across platforms.
- Generate reports on campaign performance, lead quality, and funnel health to guide strategy.
Qualifications
- 3-5 years of hands-on experience in HubSpot including email marketing, automation, workflows, segmentation, and reporting.
- Proven success designing and optimizing B2B email campaigns that generate measurable pipeline and revenue growth.
- Strong collaboration skills with Sales teams to ensure marketing efforts align with revenue goals.
- Analytical mindset using HubSpot and Salesforce.
- Excellent copywriting skills for conversion-focused emails.
- Service industry experience (fire protection or security a plus).
Compensation
- This is a salaried position - salary is negotiable depending on candidate experience
- Quarterly bonus opportunities
Benefits
- 401K with a company match
- Medical, Dental and Vision Insurance
- Company paid Short Term Disability
- Company paid Long Term Disability
- Company paid Life and AD&D insurance
- Pre-tax accounts for health and dependent care
- Aflac
- Vacation and Personal time
- Paid holidays
- Tuition Reimbursement
Guardian Fire Protection Services, LLC. is an Equal Employment Opportunity (EEO) employer and prohibits employment discrimination for employees and applicants based on his or her age, race, color, pregnancy, gender, gender identity, sexual orientation, national origin, religion, marital status, citizenship, or because he or she is an individual with a disability, protected veteran or other status protected by federal, state, and local laws.
Job Type: Full-time
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