Director of Marketing

About GU Energy Labs

GU Energy Labs is a family-owned market-leading global sports nutrition brand, and we are looking for a Director of Marketing to join our team!

About This Role

The Director of Marketing is a pivotal leadership role, responsible for turning our shared purpose and strategic goals into integrated marketing strategies and consumer experiences that build love and loyalty for our brands and drive growth.

This role leads four critical functions - Digital & Content, Brand, Product Marketing, and International Marketing - ensuring the GU brand shows up consistently across every touchpoint, from a multi-channel digital campaign to a grassroots race activation. The ideal candidate is both a strategic thinker and a hands-on leader, energized by GU’s purpose-driven culture, and skilled at uniting teams behind bold ideas that inspire and engage athlete consumers of all types.

This role is a hybrid position, with weekly on-site work required on Tuesdays & Thursdays.

Key Responsibilities 

Strategic Leadership 

• Partner with the VP of Marketing to define multi-year brand, product, and growth strategies with corresponding key initiatives that drive  

• Translate GU’s products and purpose into integrated, omni-channel marketing plans that drive awareness, engagement, trial, and conversion. 

• Champion cross-functional alignment with key stakeholders in Sales, Product Innovation, and Community & Purpose. 
  
  

Digital & Content 

• Lead digital strategy, including performance marketing, ecommerce campaigns, CRM, and social media. 

• Oversee content strategy that fuels storytelling around GU’s products, athlete community, purpose partners, and sustainability commitments. 

• Ensure a consistent, engaging digital presence across paid, owned, and earned channels. 

Brand

• Develop short and long-term brand plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, and category and competitive opportunities.
• Spearhead brand marketing efforts (creative and content, digital and field experiences) based on strategic brand development goals.
• Translate consumer insights and research into actionable brand strategies that guide messaging, creative direction, and channel execution.

Product Marketing 

• Oversee development of product positioning, messaging, and go-to-market plans for new product launches. 

• Partner with R&D to translate athlete insights and scientific research into consumer-ready stories that educate and foster product loyalty. 

• Equip sales, retail, and e-commerce partners with training and marketing toolkits to drive conversion. 
  
  

International Marketing 

• Align international marketing campaigns and brand experiences with domestic guidelines, ensuring consistent brand representation across markets. 

• Strategically adapt GU’s campaigns and messaging for international markets while protecting brand integrity. 

• Collaborate with distributor partners worldwide to support sell-through and brand-building. 

• Share market insights that influence global innovation and marketing strategies. 
  
  

Team Leadership & Development 

• Lead and inspire a team of managers and senior managers across four functional areas. 

• Build career development pathways that grow future leaders inside GU. 

• Lead internal understanding of brands; educate employees on how to represent GU and create engagement opportunities for employees at events.  

• Foster a collaborative, purpose-driven culture that reflects GU’s values of inclusivity, sustainability, and performance. 

Qualifications 

• 10 years of progressive marketing experience, with at least 7 years in a leadership or management role. 

• Proven expertise in digital, product, and experiential/community marketing. 

• Experience in consumer packaged goods (CPG) or sports nutrition strongly preferred. 

• Track record of building and managing multi-functional marketing teams. 

• Analytical and creative, with the ability to use insights to spark breakthrough ideas. 

• Excellent leadership, communication, and cross-functional collaboration skills. 
• Bachelor’s degree in Marketing, Business, or related field.

We're excited to have you apply and learn more about you and why you're excited to work at GU Energy Labs. Please take some time to answer the application questions listed. We're real humans reading through every resume and answer! 

Salary : $155,000 - $195,000