Freelance Associate Creative Director, Copy

Description

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys.

At GSW Santa Monica, we foster a culture of collaboration, creativity, and continuous learning. We believe in empowering our team members to bring their unique perspectives and ideas to the table. Our supportive environment encourages growth, innovation, and excellence, making GSW Santa Monica, not just a workplace, but a community where your creativity can thrive.

Role Overview:

You inspire and reach people with just a few words. As a Freelance Associate Creative Director, Copy, you’ll be a strategic and creative leader, shaping the voice and messaging across campaigns. You’ll collaborate closely with cross-functional teams—including art, account and strategy—to deliver compelling, brand-aligned content that resonates with healthcare professionals and patients alike. This role combines creative vision, content strategy, and leadership to drive innovation and excellence in healthcare advertising.

This role can be remote but must be willing to work PST hours.

Responsibilities:

• Serve as the creative lead and “owner” of copy across assigned brands and campaigns.
• Partner with art directors on brand and concept development, ensuring cohesive visual and verbal storytelling.
• Lead the development of long-form and short-form content, maintaining brand tone, consistency, and regulatory compliance (MLR).
• Collaborate with UX, Tech, and CX teams to align content with user experience and platform requirements.
• Provide strategic input and creative leadership in client meetings and presentations.
• Participate in market research and message testing to refine promotional content.
• Mentor and manage copywriters, fostering a culture of creativity and collaboration.
  
  

Requirements:

• Bachelor’s degree in advertising, marketing, communications, English, journalism, or a related field.
• 8–10 years of experience in an agency setting, with at least 6 years in pharmaceutical copy leadership.
• Exceptional copywriting, storytelling, and communication skills.
• Proven ability to manage cross-functional teams and mentor creative talent.
• Strong conceptual thinking and ability to connect abstract ideas into compelling narratives.
• Deep understanding of social platforms (e.g., X/Twitter, Instagram, YouTube) and emerging cultural trends.
• Experience navigating regulatory processes and medical/legal review (MLR).
• Ability to quickly grasp complex medical and technical content and translate it into clear, engaging messaging.
  
  

The anticipated hourly rate for this position is $100 but may vary based on various factors such as the candidate’s qualifications, skills, competencies and proficiency for the role.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.

As a Syneos Health freelance, temporary, or contract employee, you may be eligible to participate in the Company 401k match and benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements depending on the terms of your employment. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance/contract employees.