What are the responsibilities and job description for the Manager, Marketing Analytics position at GSK?
Are you a curious analytics professional interested in driving performance of ourSpecialtyBusiness Unit (SBU)? The Manager, Business Analytics will work on theSBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for theSBU, includingcustomer targeting,segmentation,and behavioral analysis; marketing mix modeling/investment guidance;business performancedriversanalysis; and measurement of pilots and experiments.
This role requiresa strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputsto business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team,Commercial Data & Analytics,and Analytics ExcellenceCenter of Excellence.
Key responsibilities include:
Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation,marketing mix modeling, and campaign/program performance analytics
Proactively identify key opportunities to drive performance by leveraging various Marketing analytics,communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technologyteams;
Create succinct story boards to communicate data learnings influencing business decisions
Continuously identify opportunities to:
Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
Useanalytical tools (SAS, R, Python, or similar)to complete analyses including:
Targeting for marketing
Customer Segmentation
Segment profiling analytics
Basic Qualifications:
Bachelor's degree inBusiness,Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
Experience with analytical (Python, Python, SQLetc.) & visualization tools (Thoughtspot,PowerBI,Tableauetc.)
Experience leading analytical workstreams or projects with crossfunctional stakeholders.
Preferred Qualifications:
M.Scin Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
A minimum of 4 years of experiencein multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.)
Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics
Experience in commercial analytics focused on biologics and or oncology
Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
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Skills
Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific LiteracyPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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