Assocaite Brand Manager - Advil

GSK Consumer Healthcare, NA has an exciting opportunity as an Associate Brand Manager on Advil.   

Location: Warren, NJ

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…

• Responsible for developing and managing the short- and medium-term brand strategies for a specific brand.
• You will build brand equity as measured by annual brand share performance, brand loyalty, professional recommendations (dental/medical) and perceived quality.
• You will develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, plus those designed to engage shoppers at retail or anywhere face-to-face consumer engagement is possible.
• Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy.
• Management of the key budget line items, such as advertising and promotions
• Media Strategy and Planning and its integration into the Brand Planning cycle.
• Identify and pursue opportunities to drive professional (dental/medical) recommendation of the brand.
• Work with outside agencies to execute the plan

Why you?

Basic Qualifications:

• We are looking for professionals with these required skills to achieve our goals:
• MBA Degree in Marketing or Related Field   
• 2+ years of commercial marketing experience (i.e. brand management, market research, consumer behavior, business analysis) including 1 years of CPG specific experience in a Consumer Healthcare environment
• Digital Marketing and Analysis Experience
• Budgeting and forecasting, commercial and financial acumen

Preferred Qualifications:

• MBA
• Minimum of 2 years prior industry experience preferably in consumer product goods (CPG) or pharmaceutical marketing        
• Digital Marketing Experience.  
• Demonstrated analytical ability to understand and report data to drive business decisions.
• Previous experience working with and/or managing vendors
• Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, advertising/media planning, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.       
• Evaluate, and recommend relevant new and long-term business opportunities.
• Uses understanding of current trade climate for competitive advantage.
• Selects optimal consumer touch points in the finalization of media plans.
• Identifies key brand growth opportunities supported with robust evidence and develops compelling growth recommendations.

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigor and risk.
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.
• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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