What are the responsibilities and job description for the Chief Marketing Officer position at GSI?
Chief Marketing Officer (CMO) | D2C Hyper-Growth π South Florida (Relocation Package Offered) | Remote Considered for the Right Candidate
A PE-backed, 100 Million international high-velocity D2C consumer brand is looking for a visionary CMO who's ready to own the entire growth engine β and leave a mark on a category.
Our client is looking for someone who can hold both sides of the equation: the art of brand building and co-marketing partnerships, and the science of direct-response performance marketing and scaled a D2C subscription brand from great to category-defining.
The Opportunity
You'll step in as a true marketing P&L owner β with full accountability for acquisition, retention, and LTV β and help drive the next chapter of hyper-growth under PE sponsorship. Big mandate. Real resources. Meaningful upside.
What You'll Own
- The full D2C growth stack: acquisition, conversion, retention, and LTV optimization
- Direct-response performance marketing and brand equity β you won't sacrifice one for the other
- Core KPIs: CAC, ROAS, AOV, LTV, churn, and contribution margin
- A high-impact marketing org spanning performance, creative, and lifecycle
- Clear, confident reporting to executive leadership and PE sponsors
What We're Looking For
- 10 years in marketing, 5 in a VP or above leadership role (required)
- Hands-on experience with DTC subscription models (recurring, ongoing purchases) (required)
- A track record of scaling brands with P&L accountability and sustainable profitability
- Deep expertise across paid media, creative, lifecycle, growth, and analytics
- A player-coach who thinks strategically and executes relentlessly
Location
Based in South Florida and offer a full relocation package for the right candidate. Remote will be considered, but we prefer someone willing to plant a flag in Florida β South Florida's business community is thriving, no state income tax, reasonable cost of living and the year round outdoor lifestyle is hard to beat.