What are the responsibilities and job description for the Senior Amazon PPC Specialist position at Growve?
Company Overview:
Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 16 brands and thousands of unique products.
Position Title: Senior Amazon PPC Specialist
Position Overview:
We are seeking an experienced, data-driven Senior Amazon PPC Specialist to take full ownership of the advertising strategy and execution for a flagship, multi-million-dollar health and wellness brand within the Growve portfolio.
In this role, you will be responsible for managing substantial monthly ad budgets, driving profitable revenue growth, acquiring New-to-Brand (NTB) customers, and optimizing TACoS across highly competitive categories. The ideal candidate has a proven track record of scaling large-scale Amazon accounts using advanced ad product mixes (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP) and thrives in an analytical, fast-paced environment.
Objectives & Responsibilities:
- Design, build, and execute end-to-end performance advertising strategies for a high-volume Amazon account.
- Manage and deploy large-scale monthly ad budgets to achieve strict ACoS, TACoS, and ROAS targets while maximizing top-line sales growth.
- Lead campaign creation across Sponsored Products, Sponsored Brands (Video/Storefront), Sponsored Display, and Amazon DSP to capture active search demand and build top-of-funnel brand equity.
- Conduct deep-dive performance analysis using Amazon Business Reports, Brand Analytics, Search Query Performance (SQP), and Amazon Marketing Cloud (AMC) to identify growth levers and eliminate wasted spend.
- Partner directly with inventory, supply chain, and catalog teams to align ad spend with stock levels, product launches, and seasonal demand peaks.
- Continuously analyze competitor strategies, keyword share of voice (SOV), and market trends to defend top placements and capture category market share.
- Implement structured A/B testing protocols for bid automation, match-type structures, ad placements, and creative assets (video, lifestyle, custom imagery).
Skills & Qualifications:
- 3–5 years of direct, hands-on experience managing large-scale, high-budget Amazon PPC accounts (experience in the health, supplement, or CPG categories is a strong plus).
- Expert-level knowledge of Amazon Sponsored Ads (SP, SB, SD) and campaign architecture optimization (experience with Amazon DSP is a plus but not required).
- Exceptional quantitative and data-analysis skills, with advanced proficiency in Microsoft Excel and Google Sheets (pivot tables, complex formulas, data modeling).
- Native/Fluent written and verbal English communication skills are required.
- A proactive problem-solver who takes complete ownership of outcomes, attention to detail, and excels in a fast-moving, performance-focused team environment.
Additional Details:
- Full Time with Competitive Pay
- Progressive Working Environment
- Located in Israel (Jerusalem) or U.S.
Notice to Recruiters — We do not work with outside recruiting agencies. Please do not solicit.
This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.