What are the responsibilities and job description for the Marketing Analyst position at GROW MAHS?
Company Description Grow Mahs is a New York–based marketing services company that helps organizations identify what limits their growth and provides the strategy, creativity, and execution needed to move forward. The team begins every engagement with thorough business analysis, examining brand positioning, audience needs, customer journeys, competitive landscape, communication, and marketing performance. Based on these insights, Grow Mahs delivers tailored strategies instead of generic or one-size-fits-all campaigns. The company supports local businesses, startups, technology firms, personal brands, and creators across advertising, branding, content production, digital marketing, and PR. By integrating analysis, strategy, creative services, promotion, and communication, Grow Mahs helps brands increase visibility, credibility, and sustainable growth.
Role Description The Marketing Analyst role at Grow Mahs is a full-time, hybrid position based in New York, United States, with flexibility for some work-from-home days. The Marketing Analyst will collect, organize, and interpret marketing and business data to assess campaign performance, customer behavior, and growth opportunities. This role involves building dashboards and reports, tracking key performance indicators, and providing clear, data-driven insights to support marketing strategy and decision-making. The Marketing Analyst will collaborate with marketing, sales, and creative teams to refine targeting, optimize budgets, and improve channel effectiveness. Daily work includes analyzing digital and social media metrics, evaluating paid media results, preparing presentations, and recommending actions to help clients elevate their brands.
Qualifications
Role Description The Marketing Analyst role at Grow Mahs is a full-time, hybrid position based in New York, United States, with flexibility for some work-from-home days. The Marketing Analyst will collect, organize, and interpret marketing and business data to assess campaign performance, customer behavior, and growth opportunities. This role involves building dashboards and reports, tracking key performance indicators, and providing clear, data-driven insights to support marketing strategy and decision-making. The Marketing Analyst will collaborate with marketing, sales, and creative teams to refine targeting, optimize budgets, and improve channel effectiveness. Daily work includes analyzing digital and social media metrics, evaluating paid media results, preparing presentations, and recommending actions to help clients elevate their brands.
Qualifications
- Strong analytical skills, including proficiency with data analysis tools and techniques to interpret marketing and business performance.
- Experience with marketing analytics and general analytics, including tracking KPIs, building dashboards, and generating actionable insights.
- Effective communication skills, with the ability to present complex data clearly to both technical and non-technical stakeholders.
- Understanding of sales and revenue drivers, and the ability to link marketing activities to business outcomes.
- Familiarity with digital marketing channels, web analytics platforms (e.g., Google Analytics), and CRM or marketing automation tools.
- Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field, or equivalent practical experience.
- Strong Excel or spreadsheet skills; experience with BI tools (such as Tableau, Power BI, or similar) is an advantage.
- Ability to work independently and in cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.