Product Manager - Commercialization

Valicy Greenville, NC

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Product Manager - Commercialization

Valicy Greenville, NC

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Job Title: Product Manager - Commercialization

Location: Greenville, NC

Department: Casino

Reports To: Director of Product Management

Status: Exempt

Who We Are

We are Valicy.

We make games. We also make the machines they run on.

What we're building matters. How we treat people matters more.

OUR MISSION

We exist to create excellent gaming experiences, treat our customers the way we want to be treated, and positively impact people's lives through a culture of care.

Seven values guide how we work. We call it our FIGHTER mindset:

Fun: Enjoy the journey together

Innovative: Consistently pushing new boundaries through creativity

Growth: Committed to growing personally and professionally

Humble & Passionate: It’s important to be both

Teamwork: Built on trust, healthy conflict, commitment, accountability, and results

Excellence: Pursuing high standards in everything we do

Relational: Building trust and relationships with customers and teammates

If this is the kind of place you've been looking for, let's talk.

SUMMARY: Product Management – Commercialization is responsible for determining how Valicy's finished products enter the market, proving their performance, scaling successful products, managing property-level placement, expanding the installed footprint, and converting underperforming units.

Commercialization assumes primary ownership once a product enters commercial release and is accountable for converting Release Ready products into sustainable market performance and long-term portfolio value.

The function works closely with Sales, Service / Technical Operations, Marketing, Data / BI, Product Management, and customers to ensure Valicy launches products deliberately, gives every game an opportunity to reach its full potential, scales proven winners responsibly, protects products from oversaturation, expands successful accounts, and acts quickly on underperformance.

The ultimate objective is to bring products to market with discipline and maximize the long-term value of every product and every installed unit.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required.

Responsibilities

• Commercial Launch & Market Entry
• Own the commercial transition once a product enters commercial release.
• Translate Release Ready products into deliberate, coordinated, and measurable market launches.
• Maintain a Commercial Release Roadmap in close coordination with Product Management.
• Translate Release Ready dates into realistic commercial launch windows based on market, customer, operational, and commercial readiness.
• Prevent premature selling or customer commitments before commercial readiness has been confirmed.
• Coordinate with Sales, Marketing, Service / Technical Operations, and other stakeholders to ensure launches are properly prepared.
• Establish launch strategies that provide each game with the opportunity to demonstrate its potential while protecting Valicy's development investment.
• New Casino Entry & Portfolio Placement
• Own the game-mix recommendation for new casino opportunities using approved portfolio classifications and the New Casino Entry Framework.
• Develop the strongest possible initial portfolio mix based on property characteristics, market requirements, customer needs, and available product performance.
• Partner with Sales and customers to determine appropriate initial placement opportunities.
• Ensure initial placements create opportunities for products to prove performance without creating unnecessary portfolio risk or oversaturation.
• Establish a disciplined approach to expanding the product footprint within new and existing casinos.
• Product Performance & Scaling
• Monitor product performance using established performance metrics and Data / BI insights.
• Determine how aggressively each title should scale based on demonstrated performance.
• Give every game a reasonable opportunity to reach its full potential before making significant portfolio decisions.
• Identify proven winners and develop disciplined strategies for expanding their footprint.
• Protect successful games from oversaturation by balancing expansion with property-level performance.
• Use objective performance data to guide placement, expansion, retention, and conversion decisions.
• Establish appropriate performance expectations and review products against those expectations throughout their commercial lifecycle.
• Account & Footprint Expansion
• Identify opportunities to expand successful products within existing casino accounts.
• Earn additional placements through demonstrated product performance and customer value.
• Grow casino footprints responsibly based on sustained performance rather than volume alone.
• Partner with Sales to convert product performance into additional commercial opportunities.
• Identify properties, markets, and accounts where successful products have additional expansion potential.
• Ensure expansion decisions consider both individual property performance and the broader portfolio strategy.
• Installed Unit & Revenue Optimization
• Own the proactive discipline required to keep recurring-revenue units earning at their highest reasonable potential.
• Continuously monitor installed-unit performance and identify opportunities to improve Fees Per Day (FPD).
• Identify underperforming units and determine the appropriate action, including repositioning, conversion, or removal.
• Continuously optimize recurring-revenue floors through disciplined conversion.
• Minimize prolonged underperformance by establishing clear thresholds and timely intervention processes.
• Balance revenue optimization with customer relationships, property needs, and long-term account value.
• Maximize the lifetime commercial value of every installed unit.
• Underperformance & Conversion Management
• Establish a consistent process for identifying and addressing underperforming products and units.
• Act quickly when products or individual placements fail to meet established performance expectations.
• Determine whether underperformance can be addressed through placement changes, portfolio adjustments, product improvements, or conversion.
• Partner with Sales and Service / Technical Operations to execute conversion decisions effectively.
• Ensure underperforming units do not unnecessarily occupy valuable casino floor space or suppress recurring revenue.
• Use performance data to continuously refine placement and conversion strategies.
• Cross-Functional Commercial Leadership
• Serve as the primary commercial bridge between Product Management and the field after Release Ready.
• Partner with Product Management to ensure commercial feedback informs future product and portfolio planning.
• Work closely with Sales to translate product performance into customer opportunities and account expansion.
• Partner with Service / Technical Operations to ensure products are operationally supported in the field.
• Work with Marketing to align commercial launches, product positioning, and market communications.
• Partner with Data / BI to establish accurate, timely, and actionable product performance reporting.
• Maintain strong customer relationships and use customer feedback to inform commercial decisions.
• Create clear accountability across functions for launch, placement, performance, expansion, and conversion activities.
  
  

Key Accountabilities

Commercialization Is Accountable For

• How products enter the market — deliberate, coordinated commercial launches.
• Where products are initially placed — the appropriate game mix and property-level placement strategy.
• How products prove themselves — defined performance expectations and disciplined measurement.
• How successful products scale — performance-based expansion without oversaturation.
• How casino footprints grow — earning additional placements through demonstrated value.
• How installed units perform — proactive management of property-level performance.
• How revenue is optimized — maximizing Fees Per Day and recurring-revenue potential.
• How underperformance is addressed — timely repositioning, conversion, or removal.
• Commercial timing — maintaining a credible Commercial Release Roadmap in coordination with Product Management.
• Long-term product value — maximizing the commercial return from every product and installed unit.
  
  

Key Deliverables

The Commercialization Function Is Responsible For Maintaining And Executing

• Commercial Release Roadmap
• Commercial Launch Plans
• New Casino Entry Game-Mix Recommendations
• New Casino Placement Strategies
• Product Performance Reviews
• Product Scaling Recommendations
• Casino Footprint Expansion Plans
• Property-Level Placement Reviews
• Installed Unit Performance Reviews
• Fees Per Day Optimization Plans
• Underperformance / Conversion Plans
• Commercial Product Lifecycle Recommendations
  
  

Success Measures

Commercialization success should ultimately be measured by its ability to:

• Launch products deliberately and at the appropriate time.
• Establish strong initial portfolio placement in new casinos.
• Give new games a meaningful opportunity to demonstrate performance.
• Increase the number of products that reach sustainable commercial performance.
• Scale successful titles based on demonstrated performance.
• Expand casino footprints through earned performance.
• Avoid unnecessary product oversaturation.
• Improve Fees Per Day across the installed base.
• Reduce the time underperforming units remain in place.
• Improve recurring-revenue performance through disciplined conversion.
• Maximize the lifetime value of installed units.
• Protect Valicy's development investment through disciplined commercial decisions.
  
  

REQUIREMENTS:

• 5-10 years relevant experience in the Casino Industry
• 5 years experience in working as a part of a cross-functional team
• Experience working with teams for solution development from ideation to release
• Proven ability to influence cross-functional teams
• Team player who collaborates well with others
• Excellent oral and written communication skills
• Excellent problem identification and solving ability
• Able to travel as needed
  
  

WORK ENVIRONMENT: The work environment is typical of a traditional office environment.

This Job Description is to be used as a guide for accomplishing Company objectives. The description incorporates the most typical duties performed and covers only the primary functions and responsibilities of the position. It is recognized that other related duties not specifically mentioned may also be performed.

• Seniority level Mid-Senior level
• Employment type Full-time
• Job function Product Management and Marketing
• Industries Gambling Facilities and Casinos
  
  

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