What are the responsibilities and job description for the PERFORMANCE MARKETING MANAGER position at Groupe SEB USA?
Background & Purpose of the Job
The mission of the Performance Marketing Manager is to drive the growth of All-Clad, T-fal, and Rowenta through strategic and data-driven paid media leadership. This role will lead end-to-end performance marketing across paid social, search, and programmatic channels to drive brand equity, consumer acquisition, and DTC revenue growth. This role is both strategic and hands-on: connecting upper-funnel storytelling with measurable conversion, retention, and lifetime value. The ideal candidate is a proven performance leader with deep channel expertise, agency management experience, and the ability to translate data into actionable strategies for business impact.
This position is based in Parsippany, NJ, and is hybrid.
Who You Are & What You'll Do
Full-Funnel Paid Media & Search Strategy
Own strategy and execution across Meta, TikTok, Google (Search, YouTube, Display), and programmatic/social platforms.
Drive media planning tailored to each brand's full-funnel needs, ensuring strong alignment with DTC revenue and growth objectives.
Lead internal SEA Manager to deliver a seamless consumer journey from awareness search conversion on search platforms.
Manage multi-million-dollar budgets, pacing, and KPIs to deliver efficient growth while balancing brand equity and sales.
Anticipate and pilot new platform opportunities (e.g., Google betas, TikTok formats, emerging channels).
Creative & Content Integration
Translate brand and business strategies into platform-specific creative briefs for internal teams and agencies.
Oversee creative trafficking and asset delivery, ensuring best-in-class execution across all channels.
Lead a structured testing roadmap (formats, hooks, storytelling), using performance insights to inform content and campaign design.
Analytics, Attribution & Marketing Ops
Lead reporting across search, social, and programmatic: reach, engagement, brand lift, conversion, and contribution to DTC sales.
Own and optimize key commercial metrics (Revenue, ROAS, Cost% vs. forecast).
Manage attribution models and analytics tools (MMM, MTA, Google Analytics, platform integrations) to connect spend to downstream sales and LTV.
Build dashboards that link awareness through to conversion and retention, ensuring best practices in tagging, tracking, and compliance.
Ensure tracking, pixels, and measurement frameworks are accurate and compliant.
Agency Leadership & In-House Strategy
Serve as day-to-day lead with paid media agencies: set strategy, define KPIs, oversee creative testing, and manage performance reviews.
Evaluate agency performance against growth objectives while ensuring on-brand execution.
Lead testing of in-house execution models (Google Ads, trafficking, reporting) to assess potential for greater agility and efficiency.
Cross-Functional Alignment
Partner with CRM, Content, and PR/Comms to integrate paid media into broader brand activations.
Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes
Regularly present strategy, results, and opportunities to senior leadership.
What You'll Need to Succeed
* 7-10 years of experience in performance marketing, with proven success in DTC and consumer brand environments.
Deep expertise in Meta, TikTok, Google Ads (Search, Display, YouTube), and an integrated full-funnel strategy.
Strong track record of managing large budgets and delivering both revenue growth and efficiency.
Experienced leader of agencies and/or hybrid in-house execution models.
Advanced analytical capabilities with proficiency in attribution tools, Google Analytics, and data visualization.
Strong communicator with the ability to influence cross-functional partners and present to executives.
Entrepreneurial, curious, and commercially minded with a passion for testing and scaling new ideas.
You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:
Medical, dental, and vision insurance
401(k) retirement plan with company match
Discretionary Bonus
Paid time off and holidays
Flexible work arrangements
Continuing education opportunities
Employee discounts on company products/services
Wellness incentives
Casual dress code
Positive work culture that values work-life balance
In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!
#LI-Hybrid
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Salary Range: $115,000 to $155,000 commensurate with experience.
- If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRUSA@groupeseb.com
- Groupe SEB invites any applicant and/or employee to review the Company's written Affirmative Action Plan. This plan is available for inspection upon request by contacting HRUSA@groupeseb.com
Groupe SEB is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see OFCCP Equal Employment Opportunity Posters