V.I.E

V.I.E - Junior Brand Manager (M/W) For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model.  Universal and positive, our brands - The Laughing Cow®, Kiri®, Mini Babybel®, Boursin® - are constantly reinventing themselves to offer healthier and responsible fruit and dairy snacks to all consumers. Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Then join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project ! #IWorkForAllForGood   CONTEXT We are looking for a Junior Brand Manager (VIE) to join our Marketing team in Belgium (Braine-l’Alleud, (+/- 30 km from Brussels) for a 12-month mission starting in September 2026. In this role, you will work on iconic brands such as Maredsous and Boursin, supporting their growth in a dynamic and competitive FMCG environment. You will be fully integrated into the marketing team and collaborate closely with cross-functional stakeholders (sales, supply, finance…). This position offers a unique opportunity to gain a 360° understanding of brand management, from strategy to execution. Under the supervision of the Brand Manager, you will contribute to the development and implementation of marketing plans, with a direct impact on brand performance and business growth.   MISSIONS   1. BRAND MANAGEMENT & ANALYSIS Support the development of the brand’s annual and long-term strategy (2027–2029 roadmap) Contribute to market analysis: category trends, competition, consumer insights Monitor brand performance (Nielsen, internal data, KPIs) and identify growth opportunities Deliver ad hoc business cases and recommendations to support decision-making Participate in the preparation of strategic presentations and internal reports   2. MEDIA & COMMUNICATION (ATL & DIGITAL) Support the definition and execution of media plans (TV, digital, social, influence) Coordinate with creative and media agencies (briefing, follow-up, evaluation) Contribute to campaign development: from briefing to execution (Big bursts & Always-on)   3. ACTIVATION, IN-STORE & FIELD EXECUTION (BTL) Develop sales support tools (POS materials, one-pagers, promo materials) Coordinate activation projects with internal teams and external partners Drive the execution of promotional plans and in-store visibility initiatives Contribute to the development of customer presentations and promo books   4. INNOVATION & RENOVATION Drive the innovation pipeline: from pre-explo to market launch following internal processes Follow product renovation projects with factories and external partners Contribute to launch plans and post-launch performance tracking   5. TRANSVERSAL OPERATIONS Act as a key point of contact between Marketing, Sales, Supply Chain and Finance Support demand planning and sales forecasting processes Ensure alignment with internal stakeholders on key projects Participate in monthly business reviews and operational meetings Contribute to budget monitoring and management     YOUR PROFILE We are looking for a motivated and curious candidate eager to learn and grow in a fast-paced FMCG environment.   This role is for you if… You enjoy taking ownership and turning ideas into action You like working on multiple topics at the same time, from strategy to execution You are curious about how brands grow and perform in a competitive market You are comfortable working with data but also enjoy the creative side of marketing You like collaborating with different teams and making things happen together   BACKGROUND