Head of Business Development (CRE)

Company Description

GroundTruth Analytics transforms real-world parking behavior into actionable leasing intelligence. Using a modern stack of sensors, LPR technology, and spatial analytics, we convert raw movement data into zone-level insights that help property teams understand traffic patterns, shopper intent, dwell trends, and asset performance.

Leasing teams use GroundTruth to:

• Price rent with confidence
• Optimize tenant mix
• Quantify site experience improvements
• Strengthen data-driven lease negotiations

We partner with retail REITs, asset managers, mixed-use developers, lifestyle centers, and mobility operators who want to ground their decisions in real behavioral data rather than assumptions. GroundTruth turns parking patterns into a powerful decision framework for modern CRE.

Role Description

GroundTruth is seeking a Head of Business Development (CRE Analytics) to lead our commercial motion and shape how we introduce a new category of property intelligence to the market. This is a high-impact role responsible for building relationships with senior CRE stakeholders, driving enterprise sales cycles, and opening new revenue channels as we scale.

In this role, you will:

• Own top-of-funnel and go-to-market strategy for CRE segments
• Cultivate and manage relationships with REITs, asset managers, and developers
• Lead consultative sales conversations that educate customers on our data and insights
• Build and iterate on pitch materials, ROI models, and use-case frameworks
• Negotiate commercial agreements and guide prospects through deployment
• Partner closely with Product and Engineering to shape customer-informed roadmaps
• Establish repeatable sales processes as we expand nationally

This is a hybrid on-site role in New York, NY, working directly with the founders and shaping GroundTruth’s commercial foundation.

Qualifications

• 5 years of experience in Business Development, Sales, or Partnerships, ideally within CRE, proptech, analytics, or location intelligence
• Proven track record of sourcing, closing, and expanding enterprise accounts
• Strong account management skills with the ability to build long-term, trust-based relationships
• Sharp analytical, strategic, and commercial instincts—comfortable talking through numbers, ROI, and property performance
• Excellent communication and negotiation abilities with senior stakeholders
• Experience selling into REITs, mixed-use developers, or retail operators is a plus
• Bachelor’s degree in Business, Real Estate, Management, or related field preferred

Compensation

$140,000–$200,000 base salary, plus meaningful early-stage equity. Final offer will be based on experience, scope, and fit.