What are the responsibilities and job description for the Packaging Designer position at Ground Up International?
Job Title: Associate Packaging Designer (On Site Position- 34 St Herald Square)
Job Summary:
We are seeking a detail-driven Packaging Designer to support the full lifecycle of trim and packaging development across Ground Up’s diverse brand portfolio. This role blends creativity with precision: researching trends, conceptualizing trim solutions, preparing technical specifications, and partnering closely with Product Development and factory teams to bring designs from sketch to shelf.
The ideal candidate has a sharp eye for materials, branding, and function, and thrives in a fast-paced environment where ideas move quickly from concept to production. This position plays a key role in shaping the visual identity, quality, and innovation behind our trims and packaging.
About Ground Up:
Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear. Ground Up was created with the vision of fulfilling the need for fun, innovative products for the true brand enthusiast. As our product entered the market, we found consumers wanting to express themselves and their fandom in new, creative ways. Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust. Ground Up has become a recognizable brand for the whole family that stands for elevated fashion and fun.
We aspire to have our teams embody our core values of:
- Service,
- People,
- Teamwork,
- Opportunity,
- Results,
- Innovation, and
- Trust
Key Responsibilities:
- The role involves end-to-end design functions, market research, overseeing trims and graphics, and collaboration with teams
- Support in seasonal trim/packaging sourcing, research and concepting
- Meticulously maintain seasonal trim and packaging libraries
- Create and maintain design renderings, orthographic drawings, and technical specifications, ensuring accuracy, consistency, and clear communication for internal teams and overseas vendors
- Collaborate with product development teams and manufacturing partners to refine designs, ensuring quality, feasibility, and adherence to brand standards
- Conduct market and trend research to identify new product opportunities and stay informed of competitive offerings
- Develop and review 3D models and renderings (Rhino, KeyShot) to visualize design concepts and communicate intent effectively
- Support prototype development, including building mock-ups, reviewing samples, and providing feedback to vendors for design refinement
- Support the design team with factory coordination of developments and in-stock trim needs in relation to the Design calendar
Minimum Qualifications:
- Bachelor’s degree in Industrial Design, Product Design, Fashion Accessories, Packaging Design, or related field
- 1–3 years of experience in trims, footwear, accessories, or product design (internships acceptable)
- Experience in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is advantageous.
- Strong creative thinking and problem-solving skills, with a keen eye for detail and aesthetics.
- Excellent organizational and time management abilities, with the capacity to prioritize tasks and meet deadlines in a fast-paced environment.
- Effective communication and interpersonal skills, with the ability to collaborate collaboratively within a team and across departments.
- Eagerness to learn and adapt to new technologies, design trends, and industry developments.