Lead Generation Specialist

-         Hybrid/Remote – Preference for candidates in 4 hours radius of Des Moines

-         Base Salary - $60k-$80k depending on experience

GWT is seeking a Lead Generation Specialist to identify, qualify, and develop new business opportunities in target markets including food & beverage and municipal wastewater. This role is responsible for building and managing the top of the sales funnel by researching prospects, initiating outreach, and generating qualified leads for the business development team.

The ideal candidate has experience in business to business (B2B) lead generation within a technical industry such as energy, environmental consulting, water/wastewater, biotech, etc. and is comfortable communicating complex solutions to engineers, operators, and executives. Candidates with direct experience in the water and wastewater industry are preferred.

• Identify and research prospective clients (industrial facilities, utilities, engineering firms, and project developers) aligned with GWT’s target markets
• Develop and execute outbound outreach campaigns (email, LinkedIn, phone) to generate qualified leads and meetings
• Qualify opportunities by understanding prospect needs, wastewater challenges, and decision-making processes
• Build and maintain a robust pipeline of prospects and track activity in CRM systems
• Collaborate with business development and engineering teams to refine messaging and target high-value opportunities
• Monitor industry trends, regulatory drivers, and project announcements to identify new opportunities within the water/wastewater sector
• Support conference and event follow-up activities to convert contacts into qualified leads
• Continuously improve outreach messaging based on response rates and feedback

• 3 years of B2B lead generation, business development, or inside sales experience
• Experience working with scientific or engineering-based companies (e.g., energy, water/wastewater, environmental consulting, biotech, industrial processing, etc.)
• Demonstrated ability to engage technical audiences and communicate value propositions clearly
• Strong research, writing, and communication skills
• Experience using CRM and prospecting tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo)
• Self-motivated with the ability to work independently and manage multiple priorities

• Direct experience in the water and wastewater industry (municipal or industrial) strongly preferred
• Familiarity with wastewater treatment processes such as nutrient removal, anaerobic digestion, and/or industrial water management
• Experience targeting food & beverage and/or municipal markets
• Understanding of sustainability drivers such as carbon intensity (CI), ESG, and/or regulatory compliance
• Experience supporting long sales cycles and technical solution selling

• Technical curiosity: Ability to quickly understand and communicate engineering-based solutions
• Commercial mindset: Focused on identifying real opportunities, not just generating activity
• Strong communicator: Writes clear, concise outreach and can confidently engage technical and non-technical stakeholders
• Research-driven: Able to identify the right prospects, decision-makers, and project triggers
• Persistence and resilience: Comfortable with outbound prospecting and handling rejection
• Organized and process-oriented: Effectively manages pipeline, follow-ups, and CRM discipline
• Analytical thinker: Uses data and feedback to refine targeting and messaging
• Self-starter: Works independently, takes initiative, and drives results without constant oversight
• Collaborative: Works effectively with sales, engineering, and leadership teams
• Industry awareness: Understands or is motivated to learn regulatory, economic, and sustainability drivers in water and wastewater market

• Consistently generating qualified meetings for the sales team
• Building a strong, well-researched pipeline aligned with GWT’s strategic markets
• Demonstrating an understanding of customer challenges and effectively positioning GWT’s technology
• Contributing to pipeline growth, increased deal flow, and revenue growth